• Mon Apr 02 12:35:27 EDT 2018
  • Mon Apr 02 12:35:27 EDT 2018

Epic Brand Storytelling: How a Modern Content Management System Makes All the Difference


Brand Storytelling and Technology


One of the biggest enemies of epic brand storytelling is an outdated, legacy content management system (CMS). Many companies these days are finding their storytelling inhibited by these slow, antiquated technologies.

Last week, we hosted a webinar titled The Evolution of Brand Storytelling: Taking a Newsroom Approach. During the webinar we posed a simple question to the audience: "What challenges do you currently experience publishing your content?" The most popular responses were:

  • Dependency on other departments (34%)
  • Too many disparate systems to work across (22%)
  • Delivering content across multiple channels (17%)
  • Standing up new experiences quickly (16%)

If any of the above describes your organization, it’s time...

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  • Thu Mar 22 06:00:00 EDT 2018
  • Thu Mar 22 06:00:00 EDT 2018

Storytelling is the New Black: 5 Best Practices for Epic Brand Storytelling

Gone are the days of issuing one-way press releases and purely selfish “all about us” content. These days brand storytelling is status quo, and the only way to earn consumer trust, ditch that salesy veneer, and stand out from the ever-growing crowd.Bottom line: Without a story your company is nothing.But brand storytelling—specifically, knowing what stories to tell and how to tell them—can be extremely challenging. Today, 60% of B2B marketers and 56% of B2C marketers report that their biggest...

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  • Wed Feb 28 11:25:07 EST 2018
  • Wed Feb 28 11:25:07 EST 2018

The Decoupled and Headless CMS Revolution

What You Need to Know About Next-Gen CMSModern content delivery is no longer about writing in rich text editors and publishing to desktop web pages—it’s dynamic content delivered via multimedia experiences, like smartwatch notifications, second-screen app content, and smartspeaker audio. Today's decoupled and headless CMS revolution is driving up demand for more flexible systems that deliver the fully developed backend you need, and the flexible frontend you want. Headless and Decoupled...

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About Brightspot

Brightspot empowers the art of digital storytelling with its next-gen CMS platform. Designed to simplify the lives of content producers, editors, developers, and marketers, Brightspot enables the fastest time to implementation through a natively decoupled, extensible, and pre-built backend.
Call 1-877-795-1203 to speak with a Brightspot consultant.