- Wed Oct 11 09:23:31 EDT 2017
Wed Oct 11 09:23:31 EDT 2017
Microsites continue to be a prominent aspect of marketing. They create SEO value and provide an alternate way to engage with your customers. The ability to turn on these experiences has typically been a development exercise. In today’s world though, marketers don’t have that luxury. Instead of waiting days and sometimes weeks to build out a microsite experience, marketers need to be able to build and launch these experiences in hours - it’s just what today’s customers expect.
Looking at the microsite problem
Microsites create an exciting opportunity for organizations trying to market a specific event, highlight a new product or otherwise engage in a timely initiative. They become problematic if companies can't manage them efficiently.
A recent Forbes story by contributor Mat Zucker highlighted a...Read Full Story