• Tue Jul 18 11:12:03 EDT 2017
  • Tue Jul 18 11:12:03 EDT 2017

Is It Time to Break Up with Your Legacy WCM?


Your WCM should do more


Many enterprises feel limited by the inflexibility of their legacy web content management systems (WCM). The implementation of these systems takes too long, costs too much and is often not delivered on time. The inconvenient truth is that most conventional WCM solutions were built around content publishing, not the availability of data or the capacity to scale and automate processes.

A real-world example is OpenText Vignette. It's still being used by several companies, even though it has failed to keep up with corporations' scalability needs. It's because of the way the enterprise charade is set up. Even after a company spends millions of dollars and a myriad of resources, when its web content management system fails to meet customer needs in a timely manner, it has been conditioned to invest more into tweaking what's already there.

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  • Mon Jun 19 13:59:05 EDT 2017
  • Mon Jun 19 13:59:05 EDT 2017

CMS Architecture Series: The Architecture You Choose Should Not Get in Your Way

In our CMS Architecture Series, we have discussed the differences among coupled, decoupled and headless CMS, and the pros and cons of each. In this post, we wanted to share our view on CMS architecture choices.First and foremost, the CMS architecture you choose should not hinder or impede how you create content and deliver great digital experiences. Your architecture choice should promote speed, agility and interoperability. You should not have to adjust your processes and systems to fit your...

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  • Thu May 18 13:58:00 EDT 2017
  • Thu May 18 13:58:00 EDT 2017

How to Use Personalized Content to Increase Engagement

Brands are facing the increasing need to ensure that each piece of content is targeted, relevant, and meaningful to each unique visitor. In fact, an Infosys survey showed that 74 percent of customers become frustrated when a website doesn't personalize its content.For many, this is an uphill journey. What does it mean for content to truly be personalized, and how can brands know that they're approaching personalization the right way? With the right mindset, strategies, and execution,...

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Brightspot enables companies to build and deliver enterprise-class digital experiences. Brightspot seamlessly integrates with companies' existing systems and data sources and deploys quickly, with significantly fewer resources than other products.