• Wed Oct 11 09:23:31 EDT 2017
  • Wed Oct 11 09:23:31 EDT 2017

Are You Making the Most of Your Microsites? It Depends on the CMS

Make the most of your microsites with the right CMS


Microsites continue to be a prominent aspect of marketing. They create SEO value and provide an alternate way to engage with your customers. The ability to turn on these experiences has typically been a development exercise. In today’s world though, marketers don’t have that luxury. Instead of waiting days and sometimes weeks to build out a microsite experience, marketers need to be able to build and launch these experiences in hours - it’s just what today’s customers expect.

Looking at the microsite problem

Microsites create an exciting opportunity for organizations trying to market a specific event, highlight a new product or otherwise engage in a timely initiative. They become problematic if companies can't manage them efficiently.

A recent Forbes story by contributor Mat Zucker highlighted a...

Read Full Story
  • Tue Sep 26 14:15:57 EDT 2017
  • Tue Sep 26 14:15:57 EDT 2017

Developer Life: How to Avoid Burnout

When discussing developer burnout, many technologists will point to the necessity of smart project management as the solution. To be sure, schedules that accommodate the unexpected, proactively identify risks, and incrementally track progress are vital to ensure project success as well as employee satisfaction. Perfect Sense applies these philosophies to project plans for these very reasons.However, there are still things the individual can do to avoid burnout. My favorite advice is to beware...

Read Full Story
  • Wed Aug 09 15:12:44 EDT 2017
  • Wed Aug 09 15:12:44 EDT 2017

Developer Life: Why Women Should Become Software Developers

For the past 30+ years, I've been gainfully and happily employed as a (female) software developer. My first decade was spent at a large space and defense company where equal gender distribution in software development, at all levels, was the norm, not the exception. My current company, Perfect Sense, also embraces women in software development. The case for a corporate culture where women technologists, in very large numbers, work successfully and seamlessly side by side with their male...

Read Full Story

About Brightspot

Brightspot enables companies to build and deliver enterprise-class digital experiences. Brightspot seamlessly integrates with companies' existing systems and data sources and deploys quickly, with significantly fewer resources than other products.