• Thu May 18 13:58:00 EDT 2017
  • Thu May 18 13:58:00 EDT 2017

How to Use Personalized Content to Increase Engagement

Brands are facing the increasing need to ensure that each piece of content is targeted, relevant, and meaningful to each unique visitor. In fact, an Infosys survey showed that 74 percent of customers become frustrated when a website doesn't personalize its content.

For many, this is an uphill journey. What does it mean for content to truly be personalized, and how can brands know that they're approaching personalization the right way? With the right mindset, strategies, and execution, brands can make incredible strides in establishing their value and building trust, credibility and engagement.

Right Person, Right Time, Right Context

Read Full Story
  • Fri Apr 28 11:50:06 EDT 2017
  • Fri Apr 28 11:50:06 EDT 2017

The Pros and Cons of Coupled, Decoupled and Headless CMS

The explosion of different devices, platforms and apps is changing the way we consume content - and so are the digital experience platforms powering it all. Coupled CMS has historically provided ease and simplicity in website deployment. However, as the rewards for web content publishing speed, agility and innovation have grown, companies are now pursuing decoupled and headless CMS solutions. Below, we summarize the pros and cons of all three content management system architectures.Coupled/...

Read Full Story
  • Wed Apr 19 17:18:50 EDT 2017
  • Wed Apr 19 17:18:50 EDT 2017

The Differences Among Coupled, Decoupled and Headless CMS

Over the past year or so, we’ve seen and read tons of articles about headless content management systems (CMS). Some writers argue that headless CMS is better for everyone, while others believe that coupled/traditional CMS is far less cumbersome. In the midst of the headless versus traditional CMS conversation, decoupled CMS has either been used interchangeably with headless CMS or it has been hailed as the holy grail of CMS structure.For most companies the question that remains is, “Do I...

Read Full Story

About Brightspot

Brightspot enables companies to build and deliver enterprise-class digital experiences. Brightspot seamlessly integrates with companies' existing systems and data sources and deploys quickly, with significantly fewer resources than other products.