- Thu May 18 13:58:00 EDT 2017
Thu May 18 13:58:00 EDT 2017
Brands are facing the increasing need to ensure that each piece of content is targeted, relevant, and meaningful to each unique visitor. In fact, an Infosys survey showed that 74 percent of customers become frustrated when a website doesn't personalize its content.
For many, this is an uphill journey. What does it mean for content to truly be personalized, and how can brands know that they're approaching personalization the right way? With the right mindset, strategies, and execution, brands can make incredible strides in establishing their value and building trust, credibility and engagement.
Right Person, Right Time, Right ContextRead Full Story