• Wed Aug 09 15:12:44 EDT 2017
  • Wed Aug 09 15:12:44 EDT 2017

Developer Life: Why Women Should Become Software Developers

Woman developer coding


For the past 30+ years, I've been gainfully and happily employed as a (female) software developer. My first decade was spent at a large space and defense company where equal gender distribution in software development, at all levels, was the norm, not the exception. My current company, Perfect Sense, also embraces women in software development. The case for a corporate culture where women technologists, in very large numbers, work successfully and seamlessly side by side with their male colleagues is not a theoretical one to me. It is my experience.

I've also been in a conference hall with 400 people and counted only 10 women in the room. Gender bias, like many other biases, is a real phenomenon - but it's not inevitable. In fact, I believe that software development is an excellent career to transcend bias and thrive regardless of any (hopefully temporary) disparity. Software instructions are translated to hardware as ones and zeros that are blissfully...

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  • Thu Aug 03 11:55:46 EDT 2017
  • Thu Aug 03 11:55:46 EDT 2017

5 Ways Heritage Brands Are Leveraging Brand Storytelling

Today, consumer markets are booming with competition and buyers are inundated with digital marketing messages – from checking the weather on smart watches in the morning, to browsing the web from office computers, to seeing social media updates late in the evening on smartphones.So, how are America's heritage brands staying relevant and engaging with the rapid change in how we communicate and consume information? They're harnessing the power of brand storytelling to connect, relate...

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  • Tue Jul 18 11:12:03 EDT 2017
  • Tue Jul 18 11:12:03 EDT 2017

Is It Time to Break Up with Your Legacy WCM?

Many enterprises feel limited by the inflexibility of their legacy web content management systems (WCM). The implementation of these systems takes too long, costs too much and is often not delivered on time. The inconvenient truth is that most conventional WCM solutions were built around content publishing, not the availability of data or the capacity to scale and automate processes.A real-world example is OpenText Vignette. It's still being used by several companies, even though it has...

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