• Thu Jun 14 06:00:00 EDT 2018
  • Thu Jun 14 06:00:00 EDT 2018

The Pros and Cons of Coupled, Decoupled, and Headless CMS Platforms


Pros and Cons of Coupled, Decoupled and Headless CMS Platforms


Content distribution and consumption have fundamentally changed - but most companies are still leveraging a traditional CMS system developed for a different era. Leveraging the wrong solution places undue burden on content teams, lengthens time to market, and requires frequent retrofitting into a company’s broader martech stack.

While traditional (also known as coupled) CMS architecture used to be the standard approach, the rewards of faster and more innovative content publishing have grown. Companies are now pursuing the agility and flexibility provided by decoupled and headless CMS solutions.

Once you know the distinct differences between traditional, decoupled, and headless, it’s time to understand the pros and cons of each type of publishing platform.

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  • Thu Jun 07 16:40:00 EDT 2018
  • Thu Jun 07 16:40:00 EDT 2018

The Secret of Johnson & Johnson's Brand Storytelling Success

Brand storytelling has steadily increased in both popularity and importance in the corporate world. Establishing a deep connection with both potential and current customers through storytelling is not just important—it’s crucial to the future of your business.One of the most sophisticated and successful examples of impactful corporate storytelling is iconic brand and household name Johnson & Johnson. In a recent webinar titled The Evolution of Brand Storytelling: Taking a Newsroom...

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  • Wed May 30 06:00:00 EDT 2018
  • Wed May 30 06:00:00 EDT 2018

The Difference Between Coupled, Decoupled, and Headless CMS Architecture

In the last couple of years, headless CMS platforms have been rising in popularity. Some argue that a headless CMS is better for everyone, while others believe the traditional CMS architecture is far less cumbersome. If it’s time to redesign your digital properties, it’s important to know the difference between traditional (also known as coupled), decoupled, and headless architecture. Selecting the right structure will ensure you not only get what you want, but what is best for your entire...

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About Brightspot

Brightspot empowers the art of digital storytelling with its next-gen CMS platform. Designed to simplify the lives of content producers, editors, developers, and marketers, Brightspot enables the fastest time to implementation through a natively decoupled, extensible, and pre-built backend.
Call 1-877-795-1203 to speak with a Brightspot consultant.