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Spread the Word: Brightspot’s ongoing commitment to the movement

Spread The Word Special Olympics Brightspot

Over the last 10 years, ideas that originated with a group of Global Youth activists from the Special Olympics have been gathering momentum. What began as a vision of raising awareness about a single word (the R-word) and the negative impact it has on those with intellectual and development disabilities, has grown into a global campaign that now focuses on not just the eradication of that hateful word, but also on actions that promote inclusion for all.

Since 2009, millions of people around the world have pledged to help Spread the Word to End the Word. What started with a grassroots team organizing a handful of events now represents a movement adopted by national governments, businesses, schools and communities across the world. In 2019, Spread the Word to End the Word became Spread the Word, with a focus not just on the elimination of a word but on the creation of a new reality: inclusion for all people with intellectual and developmental disabilities.

Spread the Word Gallery

Brightspot employees at a volunteer event
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Spread the Word
Brightspot employees signing the Spread the Word banner.
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Spread the Word merchandise.
CEO and Co-founder, David Gang with Brightspot employees, Rose Pleskow and Kathleen Shriver.
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Brightspot CEO, David Gang with employees Kathleen Shriver (left) and Rose Pleskow (middle).
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Brightspot employees signing the Spread the Word banner.
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At Brightspot, we are proud to have a champion of the movement within our own workforce: Rose Pleskow, a Brightspot employee, Special Olympics athlete, Global Messenger and Torch Run Executive Council Member. Rose drives awareness at Brightspot via dedicated Spread the Word events every March. What’s more, Rose has been pivotal in bringing a culture of inclusion to the forefront of life at Brightspot.

As the Spread the Word campaign has grown, Brightspot has always been eager to lend a hand, helping to develop an online home for the movement, with digital pledging and resources for those looking to get involved. The latest site, www.spreadtheword.global is a relaunch of the original Spread the Word to End the Word campaign site, expanding the group’s mission to include a social action plan for inclusion.

Giving Back Is Mission Critical

In keeping with our core mission to give back to our community, Brightspot is proud to have developed a deep-rooted partnership with Special Olympics International. For more than a decade, we’ve helped Special Olympics build their growing online experience. Beginning with the launch of microsites such as A Very Special Christmas and the Eunice Kennedy Shriver tribute site, the team at Brightspot has helped deliver a technical infrastructure to support a nonprofit organization that requires an adaptable technical solution for delivering web-based messaging for their global events.

Special Olympics Gallery

Special Olympics Homepage.png
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Homepage from the Special Olympics website.
Abu Dhabi World Games Homepage.png
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Abu Dhabi World Games Homepage.png
Homepage from the Special Olympics World Games Abu Dhabi 2019 website.
Eunice Kennedy Shriver.png
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Eunice Kennedy Shriver.png
Homepage from the Eunice Kennedy Shriver tribute site.
A Very Special Christmas.png
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A Very Special Christmas.png
Homepage from the A Very Special Christmas microsite.
Center for Inclusive Health homepage.png
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Center for Inclusive Health homepage.png
Homepage from the Center for Inclusive Health website.
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Homepage from the Special Olympics website.
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For years, we’ve provided support for branding, design and content development via our next-gen CMS. In addition to offering technical and editorial support, Brightspot has had the opportunity to participate as volunteers at the last four Special Olympics games. This weekend, a group of 11 employees will travel to Abu Dhabi, where they will help run the Unified Sports events for the games.

We’re honored to continue our relationship with Special Olympics as they take a bold step into the biggest world games yet—and expand their commitment to spreading the word of inclusion across the world.


Related resources

Parker Ramsdell
By  Parker Ramsdell
November 07, 2018
A team of 10 traveled to Seattle to support the Special Olympics organizing four Unified Sports Experiences and hundreds of award ceremonies
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By  Laine Davison
August 09, 2019
For the past two months I have worked as an intern at Perfect Sense, producing content for the Perfect Sense website and Inspire Confidence. The amount of trust and responsibility I have been given has provided me with newfound confidence in my writing and interpersonal skills.
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Austin Fairchild
By  Austin Fairchild
January 30, 2020
Brightspot QA Engineer Austin Fairchild describes what it was like to meet Special Olympics athlete Daina Shilts at the sixth annual Special Olympics X Games Unified Race in Aspen, CO.
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