Jenny Sylvers

Jenny Sylvers

Manager, Digital Marketing

Jenny Sylvers is the Manager of Digital Marketing at Brightspot. With more than seven years experience developing inbound marketing campaigns, she has excelled in using creativity to tell stories that connect companies with customers who need them.

More From Jenny Sylvers

Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
Tips for leveraging your corporate intranet to facilitate employee communication in the face of COVID-19 and the new realities of dispersed, remote workforces.
Brightspot brought together a panel of internal communications experts for a webinar to discuss the CMSWire 2020 Evolution of the Intranet Survey. Here are some of the key takeaways.
Rebranding your website can be an overwhelming task with many different moving parts. Learn from Special Olympic's website rebranding experience and 5 key takeaways to think about before starting your own project.
We recently had a chat with Christine Medina, Ad Council’s VP of Digital Product, about how they leverage microsites to draw attention and action to the various public service campaigns they run. With dozens of active campaigns, ensuring a smooth process is essential to them.