At this very moment, there’s a stressful scenario playing out in many organizations across the country. Editors and developers, limited by legacy publishing technology, are spending more time waiting for IT to respond to tickets and fix bugs than creating engaging content.
Customer engagement and revenue is at risk for brands that aren’t able to offer up new and compelling user experiences quickly. All of this causes frustration across departments, as time and money is wasted on complex retrofits and band-aid fixes that continue to limit creativity, freedom, and flexibility.
If any of this hits home, then it may be time to start evaluating new CMS systems. Too often, the huge capital investments and months or even years of intense effort required prevents organizations from pursuing upgrades that would solve a variety of issues and empower their strategic brand objectives. On top of that, in-fighting between marketing, IT, and product teams makes identifying and securing the best-matched solution even more difficult.
Fortunately, there’s no need to fear a wholesale CMS change anymore—or to put off moving to a system that will better serve all your audiences. In fact, with the modern solutions available today, it’s actually possible to replatform in under 90 days.
Here’s a closer look at the four telltale signs it’s time to upgrade your CMS—along with the advantages realized from using a modern platform.
Reason No. 1:
Our CMS is Not Fast Enough
To compete in today’s digital landscape, you need to deliver content to your audience exactly when they want it. This requires an intuitive CMS that enables stakeholders to spin up new experiences and make changes quickly and easily. In addition, the platform should be easy-to-learn, making it possible for team members to ramp up and become power users in a matter of weeks.
Unfortunately, many legacy CMS platforms were not built with users in mind, resulting in inefficiencies and outdated experiences. Maybe you’re operating on multiple, disparate systems with user interfaces that are all stitched together, adding to an already challenging publishing model. The process of drafting and updating content is difficult and slow and often means editing raw HTML, or relying heavily on IT to make even the smallest changes.
The result? Content publishing takes too long, with frequent headaches and consistent internal bottlenecks. Your customers start looking for solutions elsewhere, you and your team are frustrated, and digital leaders are looking for better answers.
Reason No. 2:
Our CMS Does Not Empower Us to Deliver Content to Multiple Channels
It’s no secret you should be publishing on multiple channels. This means delivering to audiences around the globe, in multiple languages, across a plethora of digital touch-points including the web, mobile, IoT devices like Amazon Echo, and OTT video like Apple TV.
But that’s much easier said than done with a legacy CMS. Antiquated platforms developed as closed systems before digital-first audiences emerged often require content to be optimized for each channel separately, delaying distribution. Adding a new channel to the hodgepodge can take months—if it’s even possible. This restricts the reach of your brand and results in your digital interactions feeling old and stale. Also, because translations are frequently done outside the CMS, translating your content into any other language just delays things further.
The result? In the end, IT must step in to ensure the content meets requirements for each channel. These arduous, frustrating publishing processes and the juggling of multiple channels ultimately hinder agility and seriously impact growth.
Reason No. 3:
Our CMS Doesn’t Meet Our Organizational Requirements
Your CMS should be designed for the way your individual company does business, not the other way around. The recent microservices trend has resulted in businesses seeking freedom from vendor lock-in and opting for more modern, API-first platforms that provide more agility and make integration with an organization’s current marketing stack far simpler.
Meanwhile, traditional CMS systems force businesses to control, manage, and update their sites according to their own technology rules. Vendors seek to get customers to buy-in to their “all-encompassing", monolithic blend of purchased point solutions that marginally hold together and are not designed for broad integrations. Either they’ve forced you to purchase their solution as is or contort your implementation to integrate with the best-of-breed solution you have already chosen.
The result? Without interoperable components, you’re left with a site that’s unadaptive and unable to support major organizational and strategic brand changes. Plus, you have difficulty with upgrades, usability, and warranties.
Reason No. 4:
Our CMS Can’t Support New Innovations & Initiatives
Artificial intelligence, machine learning and personalization. These are among the various cutting edge ways that companies are driving the future of customer interactions. As technology advancements abound and trends proliferate, organizations are looking for agile solutions that will enable—not restrict—their future innovations and offerings.
Trying to retrofit your antiquated or homegrown systems to accommodate innovative technologies or organizational changes typically leads to obstacles like hard-coded elements left undocumented by long-departed developers. You have creative ideas to enrich your user experience, but there are considerable delays in bringing them to life—if that’s at all possible. Even a simple update can pose a security risk when implemented on dated technologies.
Maybe you’ve considered a cloud option? A locally hosted cloud solution creates a security risk and requires a considerable hardware investment. Lack of elasticity means you can’t support surges in traffic, which translates to a poor site experience and frustrated end users.
The result? You’re left with a system that isn’t agile enough to help you quickly launch a specialized campaign, new product, or test new user experiences. Instead, you can expect long or indeterminate delays, which can and will kill your project’s momentum.
The Brightspot Advantage
Fast, Flexible Publishing
Brightspot’s low-code, lightweight platform, puts users back in the driver's seat on a fast-track to easier, more powerful content publishing. With best-in-class editorial tools and robust admin features, your content teams can seamlessly pivot to embrace new publishing tools and trends. Teams can learn how to publish in as little as 10 minutes and customized workflows can be created in order to usher content from idea to completion.
Amplify Your Brand Reach
Publish timely, relevant content not just on your site, but across all channels and devices, in multiple languages. Right out of the box, Brighspot supports more flexible publishing across channels—including the ability to go headless—enabling you to position your brand as an innovator. Built-in translation capabilities allow you to post content in native languages across the globe, increasing engagement and saving you countless hours.
In the end, IT is no longer required to be part of the day-to-day publishing process, empowering content teams with creative freedom and agility and leaving IT to focus on more mission-critical tasks.
Choosing a modern CMS with an API-first platform and codebase ensures interoperability with (and even consolidation of) your broader technology stack—plus assurance that upgrades are secure. See the full list of Brightspot's growing integrations here.
With Brightspot, your CMS operates according to your internal structure. You’re free to devote more time to content creation and responding to customers’ needs and strategic changes. Developers and editors gain unparalleled efficiencies through a single platform and interface that can support multiple sites and new channels, all working together to strengthen and lengthen engagement.
Innovate at the Speed of Change
With a modern, extensible CMS, your technology platform can flex to meet your business and user requirements. Test new services or initiatives and broaden your organization’s innovations to create a digital presence that truly reflects your brand.
From specialized microsites to multi-site global CMS deployments, Brightspot satisfies all your needs from a single source authoring tool. New sites can launch in just weeks, and microsites in just hours.
Don’t just take it from us—take it from any of our valued customers. Leading companies such as Johnson & Johnson, Walmart, Sotheby’s, U.S. News and World Report, have changed the way they do business with Brightspot.
Change can be daunting but there is no need to fear a wholesale CMS change anymore—or to put off moving to a system that will better serve all your audiences. To learn more about replatforming, check out our recent blog Redesigning Your Website: 5 Ways to Avoid a Nightmare Replaforming or schedule a demo.
What You Need to Know