Content Insights

With over a decade of experience working with some of the world's biggest media comapnies and brands, Brightspot's publisher-informed UI is built upon the foundations of effective content strategy, collaboration and execution.

Content Publishing Trends in 2021 and Beyond

As content has become an essential element of the customer journey, every business is becoming a content business to compete in the digital world. We’re bringing together a panel of industry leaders to share content marketing trends, how they’re preparing for the year ahead, predictions for 2021 and how businesses should look to incorporate them.
By  Brightspot Staff
January 14, 2021
Nine out of ten web pages get no search traffic from Google—representing an opportunity for many businesses to boost their SEO strategies, and make SEO a priority this year. To get started, here are three essential SEO tools for organizations and publishers to keep in mind.
2 Min Read
December 16, 2020
Drawing on years of experience, Brightspot has helped create impactful content strategies for some of the world’s most recognized and beloved brands. Here, we share some insights into how we balance the art and science of content strategy for our customers.
4 Min Read
By  Brightspot Staff
December 15, 2020
Search engine optimization, or SEO, is the process of helping search engines better understand your content so they can determine where it should rank. A well-executed content strategy for SEO will provide a major return on your investment in content that will continue to pay dividends over time.
4 Min Read
By  Brightspot Staff
December 11, 2020
Telling a “success story” requires data to show impact. Editorial and content leads looking to prove the business benefit of a completed project, build out their teams, or even secure additional budget for new projects need numbers to back up their request or proposal.
4 Min Read
December 03, 2020
Looking beyond on-page content and keywords, these five technical issues could be compromising SEO for content on your website.
4 Min Read
By  Brightspot Staff
November 04, 2020
For years, collaboration has been important for content teams who want to have a unified strategy and seamless production approach. The shift to remote work has been expedited by COVID-19. Here are some tips for ensuring distributed teams are able to stay productive, aligned and on track.
4 Min Read
By  Brightspot Staff
November 02, 2020
Storytelling has become a buzzword in recent years, especially as it relates to brand marketing. Companies can no longer rely mainly on press releases, ads and media coverage to tell their narratives and establish trust with audiences. These mediums do part of the work to get messages out to market, but alone they don’t create moments of connection with consumers the way storytelling can.
6 Min Read
Jenny Sylvers
By  Jenny Sylvers
October 21, 2020
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers.
5 Min Read
Jenny Sylvers
By  Jenny Sylvers
October 01, 2020
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
7 Min Read
September 01, 2020
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
5 Min Read
August 13, 2020
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
3 Min Read
By  Brightspot Staff
April 08, 2019
From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
3 Min Read

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