Imagine this: An unapproved version of your company logo is accidentally emailed to one of your partners, who unknowingly includes it in a digital and print advertisement campaign. The resulting mess costs your company thousands in reprinting fees, and the incorrect logo is propagated across the internet.
Imagine you’re working against a tight deadline. You’re completely absorbed when you find you need to quickly reorder all the assets on your page. Switching gears (and sides of the brain) to revise the layout of a content-heavy page can be frustrating, especially when required to perform the cumbersome process of removing and re-adding each asset, or repeatedly clicking an arrow button to move multiple assets up and down the page.
Whatever the subject matter, your digital content presents better with dynamic imagery. Whether you’re publishing an informative how-to guide or a breaking news story, your audience expects the accompanying images to add context and help bring the content to life. In the age of content as currency, incorporating visual stepping stones into your articles adds to their shareability and encourages social media interactions.
At Perfect Sense, we built the Brightspot CMS to adapt to the way publishers and editors work. We work with our customers to develop better ways to publish rather than expecting them to learn how to work within our tool. We want publishing teams to enjoy their publishing experience from the very first touch.