A Brightspot Case Study

Helping the World’s Most Innovative Company Tell Its Story


Streamlining publishing to empower editors and unlock new brand storytelling capabilities.

The Challenge: Seeking to build a more efficient and engaging storytelling presence, Amazon was in need of a scalable, multi-site solution that could unify the company’s voice, while streamlining and speeding up the publishing process. The ideal solution would empower all members of the communications team to become publishers, provide an extensible platform for in-house developers, and enable content sharing between international teams.


The Brightspot: Amazon worked closely with the team at Perfect Sense to come up with a new content strategy and the right user experience for multiple digital properties, including the Day One Blog and About Amazon sites, localized for different international markets. Project highlights include:

  • a powerful CMS platform that has expanded Amazon's brand storytelling capabilities, while meeting the company's comprehensive security and privacy requirements
  • An internal content repository that makes it easy for Amazon's teams across the world to find and repurpose content, without impacting other sites.
  • A flexible, open development framework that their in-house development team has learned and continues to develop on independently.

With Brightspot, Amazon has a sleek and powerful storytelling platform that can scale to accommodate the future innovation of this tech giant.

Amazon and Amazon Web Services (AWS)
Using AWS and the Beam tool suite provides many benefits for Amazon, including:

  • High availability using AWS's storage, CDN, and traffic-sensitive scaling capabilities.

  • Low latency delivery using a CDN to serve content, whether it's text or multi-media, closer to the consumer.

  • Rapid infrastructure change using Beam and the AWS SDK to spin up new environments and expand or modify existing ones on the fly.

  • Safe installation of Brightspot updates with no downtime using a blue/green deployment model.
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