A Brightspot Case Study

Fostering Brand Unity Through Cohesive Multimedia Experiences

Newell Customer CMS for Brand Identity

Creating a cohesive brand identity with rich video, compelling imagery, and multi-channel publishing capabilities.

The Challenge: With a recent merger under their belts, Newell’s corporate communications leaders realized a need to digitally emulate how all of the brands that now made up Newell Brands fit together. Recognizing its website as the cornerstone of its digital brand, Newell sought to improve the digital experience in an effort to highlight the positive impact of the brand and its subsidiaries.

Newell CMS customer example

When the site launched, the response from the C-Suite and internal team members was exciting to watch. Everyone could easily see and understand the Newell Brands vision and story.
Newell Brands Leadership

The Brightspot: After consulting with executives and more than a dozen other groups to ensure the final product would be reflective of the brand, design and development of the new site took just eight weeks to complete. Brightspot has enabled the team to publish more efficiently, decreased dependence on IT, and integrates seamlessly with Newell’s external sites and applications. Project hightlights include:

  • Rich OTT video and imagery capabilities that enable the brand to take their storytelling efforts to the next level.
  • A built-in centralized digital asset manager, which allows editors to view, edit, and manage all assets from a single interface.
  • The ability to create and launch microsites quickly with easy-to-use low-code templates

The Result: With Brightspot, Newell delivers a cohesive brand identity supported by rich video, compelling imagery, and multi-channel publishing capabilities.

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