A Brightspot Case Study

Fostering Brand Unity Through Cohesive Multimedia Experiences

Newell Customer CMS for Brand Identity

Creating a cohesive brand identity with rich video, compelling imagery, and multichannel publishing capabilities.

The Challenge: With a recent merger under their belts, Newell’s corporate communications leaders needed to digitally reflect how all the Newell Brands fit together. Recognizing its website as the cornerstone of its digital presence, Newell sought to improve the experience in an effort to highlight the positive impact of the brand and its subsidiaries.

Newell CMS customer example

When the site launched, the response from the C-suite and internal team members was exciting to watch. Everyone could easily see and understand the Newell Brands vision and story.

The Brightspot Solution: After Brightspot’s Perfect Sense team consulted with executives and more than a dozen other groups to ensure the final product would be reflective of the brand, design and development of the new site took just eight weeks to complete. Brightspot integrates seamlessly with Newell’s external sites and applications, has enabled the team to publish more efficiently, and has decreased dependence on IT. Project highlights include:

  • Rich OTT video and imagery capabilities that enable the brand to take its storytelling efforts to the next level.
  • A built-in, centralized digital asset manager, which allows editors to view, edit, and manage all assets from a single interface.
  • The ability to create and launch microsites quickly with easy-to-use, low-code templates.


The Result: With Brightspot, Newell delivers a cohesive brand identity supported by rich video, compelling imagery, and multichannel publishing capabilities.

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