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Integrating a CMS into your e-commerce strategy isn't just about managing content—it's about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.
Discover how Vodafone NZ, Mattress Firm, Sotheby's and Banner Solutions achieve e-commerce success with content-as-commerce storytelling using Brightspot CMS.
Banner Solutions sought a new e-commerce platform that could overcome limitations, support individual channels and deliver an engaging user experience. After evaluating options like Adobe Experience Manager and Drupal, Banner Solutions chose Brightspot for its flexibility and seamless integration capabilities.

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