Digital experience platforms (DXP)

0:00 / 0:00
Video Companion

Digital experienced platforms explained

What is a DXP?

A DXP is a CMS, but it builds on the idea of reaching across channels for the full spectrum of end-to-end customer engagement. In short, it takes everything a step further.

A robust DXP sits at the heart of an array of marketing tools, using APIs to integrate with your existing technology stack and with new third-party services that either exist today or will be available in the future. It leverages solutions like digital asset management (DAM), marketing automation and personalization, and it caters to the latest content requirements, such as for simplified production for distributed teams and omnichannel distribution.

Digital experience platform resources

Analyst Report
The Aragon Research Globe report for content experience platforms (CXP) examines 17 major providers, including Brightspot, in a market that is in transition from static single device web experiences to dynamic delivery of personalized content.
Forrester, a leading global research and advisory firm, has recognized Brightspot among 31 agile CMSs in its "Now Tech: Agile Content Management Systems, Q2 2022" report.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
We gathered a panel of industry experts from across the editorial, digital product and marketing spectrum to discuss how the digital content landscape evolved in 2022 and get their insights into what lies ahead for content publishers in 2023.
From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
A composable DXP is a digital experience platform that is assembled from a series of best-of-breed solutions that work together via APIs and leverage microservices architecture. It's not one product, but a system that links products together and organizes assets as editable modules that are easy to find and update. Find out here why composable DXP matters to your business.
We explore the differences between a DXP -- digital experience platform -- and CMS. The idea of DXP has emerged in the web content management space as a way to encapsulate the many tools, channels and services required to deliver the end-user experience, of which your traditional CMS is a core component to drive digital identity and engagement.
Learn from a panel of senior reps from Brightspot and technology integrator WayPath about integration challenges digital customers face today and how a composable DXP approach requires the ability to integrate seamlessly across systems and applications.
Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term as part of its 2021 Forrester Wave evaluation of agile CMSs.
In this quick video demo, we explore some of the many ways our next-gen CMS makes the lives of content creators that much easier, thanks to powerful features such as bulk upload, live preview, suggested tags and more.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo
illustration for Brightspot Careers