Content Management Systems

Technically speaking, a content management systems (CMS) is the place where content including text, image, video and audio assets is stored and then used to publish that content to a front-end presentation layer like a website, mobile application or other device. These days, however, content management systems have grown to encompass much more than a one-dimensional content database and now serve as the central hub for driving digital transformation.

Brightspot White Paper
Download this white paper for advice on choosing the best web content management system to deliver dynamic and personalized digital experiences.
When you’re in the market for a new content management system, you can keep your publishers, developers and marketing teams happy by reading this first.
At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges.
Learn how to approach multi-layered security to protect from external and internal threats.
A new breed of advanced content management systems are simple and intuitive for end users, but offer a sophistication and flexibility that was simply unimaginable a few years ago. Brightspot’s latest webinar explores these changes and the massive benefits they offer organizations looking to give their audiences convenient, consistent and engaging content at pace.
Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term as part of its 2021 Forrester Wave evaluation of agile CMSs.
We explore the differences between a DXP -- digital experience platform -- and CMS. The idea of DXP has emerged in the web content management space as a way to encapsulate the many tools, channels and services required to deliver the end-user experience, of which your traditional CMS is a core component to drive digital identity and engagement.
Content management systems are a key part of a brand's technology stack, yet it can be challenging for buyers to know how to choose the right one. Here's a primer for everything you need to get started when selecting a new CMS.
As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation.
Companies today are becoming increasingly borderless, meaning it's more common to need multiple sites in multiple languages to support their business. A modern CMS will ensure seamless and consistent multisite management no matter the geography, number of sites or source of original content assets.
Flexibility is a must have feature of a CMS framework. Discover four features you need when selecting a content management system for your business.
From personalization to artificial intelligence, here are six themes currently shaping the digital landscape and the way content creators publish.
Learn what to watch for—and learn five ways you’ll benefit from an upgrade.

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