On-Demand Webinar: Creating Personalized Customer Experiences with Modular Content

It’s time for your digital content to get up close and personal with users, and our webinar gets right to the heart of the subject.

In a detailed discussion, Lucy Collins, Product Manager at Brightspot speaks to Lynn Hopkins, Principal Architect at multinational corporation GlaxoSmithKline. Lynn explains why modular content has become such an important tool in her organization’s journey to create quick, consistent and highly personalized customer experiences using modular content.

Our journey is greater content personalization. Because you see greater uptake and greater engagement when you meet the right user persona at the right stage on their journey with the right messaging. You definitely see the response to that and without it we see much lower engagement or uptake.

Lynn Hopkins, Principal Architect, GlaxoSmithKline

She also tells how modular content is making life simpler for GlaxoSmithKline’s local teams around the world and giving them the ability to re-use and adapt content without the need to repeat copy approval processes.

Brightspot is enabling GlaxoSmithKline to work more efficiently, while delivering more personalized content, in the most appropriate channel and at the most effective point in the customer journey. It’s a powerful combination and works for smaller companies just as well as it does for multinational corporations.

Are you wasting resources with repetitive tasks each time content needs to be reused or adapted? Maybe you’re spending too much time recreating existing content over and over again to use for different endpoints.

If so, watch the webinar to see how modular content could help you overcome these challenges and unlock new opportunities.

Join us to learn about:

Modular content creation vs. traditional content approaches
How a modular content strategy can improve content operations and give your teams greater control
Real-world use cases of modular content built using Brightspot
How to quickly stand up new modules and deploy to different channels within Brightspot

Featured Speakers

Lucy Collins

Product Manager
Brightspot

Axel Tarnvik

Principal Software Engineer
Brightspot

Watch On-Demand Now

Why Brightspot is the right CMS for you

At Brightspot we believe technology should enable content-focused teams to work smarter, faster and more seamlessly to move businesses forward. With decades of experience in publishing and media, we help companies transform their business content and digital experiences by creating enterprise applications at scale with astonishing speed.

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