Marcy Massura is Chief Marketing Officer at Brightspot, the world’s most powerful and user-friendly CMS platform.
In this role, she is responsible for the global strategic planning, development, implementation, and execution of marketing activities in order to raise and drive awareness for Brightspot’s purpose and brand in the marketplace. She oversees go-to-market strategies across business lines and sales to generate demand for Brightspot solutions with new and existing clients to support the company’s growth strategy and revenue goals.
Over her career spanning more than 25 years, Marcy has predominantly worked on all phases of major strategic marketing projects for some of the world’s largest and well-known brands across key technology, consumer, travel, automotive and financial. She is considered a pioneer in key areas such as employee engagement, employer branding, digital engagement and influencer relationship management. She is specifically attributed with pioneering contractual influencer programs, by helping to structure the incentivized FTC compliant content model most embrace today.
Prior to joining Brightspot, Marcy founded the award winning North American full-stack marketing agency MM+CO, based in Southern California. This is where the innovative concept of ‘fractional CMO’ consulting was born, offering organizations time with her staff of C-level experienced executives. They provided both holistic marketing services and in-house CMO roles for brands such as: Tevora, Saleen Automotive, Corvel Inc, Weber Shandwick, Hotwire Global, Torrid, K&N and hundreds of others.
Massura is accustomed to working with blue chip brands from client strategist, to proven problem solver. Having held previous roles with two of the largest global marketing agencies in the world (IPG and Publicis) she has had the pleasure to have worked with in meaningful ways nearly all of the Fortune 500 brands at one point or another. Including: twenty-four Procter & Gamble brands, Unilever, Kraft, PepsiCo, Amazon, PayPal, Google, Home Depot, GM, Comcast, Nestle, Facebook, Siemens, Mitsubishi and all the rest.
She is a founding member of the Private Directors and Boards Association and former Advisory Board Member (Pre-Merger) of Dynamic Signal.
Marcy has B.S. in English from California University, Fullerton as with double minor emphasis in Art and Playwrighting.