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Personalization

Brightspot Staff
By Brightspot Staff
April 25, 2019
Modern content consumption poses challenges for media companies. By adopting modern strategies and agile technology, you can come out ahead. Find out how.
Brightspot Staff
By Brightspot Staff
April 17, 2019
Taking an omnichannel approach to distribution and using personalization to grow loyalty is a strategy that’s wildly successful—but challenging. Learn why.