Top 10 benefits of Brightspot GO for eCommerce

Brightspot GO: fast, flexible, future-proof

The digital experience is ever-changing with new technology and an overload of information at our fingertips. eCommerce businesses need the right tools to drive priorities forward and continually transform as their customers (and the experiences they seek) evolve. Brightspot GO eCommerce, a solution developed specifically to supply eCommerce companies with everything they need to up-level digital experiences for their customers from day one, is here to help.

What is Brightspot GO?

For companies that are looking to transform fast, Brightspot GO packs the power of the Brightspot Content Business Platform into a ready-to-build version that allows companies—regardless of size or technical expertise—to launch their own fully functional digital experiences at astonishing speed, with no limits to future enhancements or integrations.

How can Brightspot GO help eCommerce businesses?

For eCommerce organizations in particular, it’s important to both identify the right channels to pursue based on where customers spend most of their time, and then repeat messaging over each of those channels to build customer loyalty. Successful brands tailor their content and messages across these touchpoints to lead customers through the eCommerce journey to make a purchase and drive revenue. 

Being able to deliver content-rich experiences online builds relationships with potential customers in the discovery phase and educates them about their options—this is where Brightspot GO comes in to support eCommerce businesses.

Brightspot GO benefits for eCommerce

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Astonishing speed
Speed to market is a high priority for eCommerce brands, as new products continuously launch and consumers crave consistent touchpoints with businesses. Brightspot GO allows you to launch enterprise-quality digital content experiences at scale in days or weeks, not months or years.

The solution frees up time for your content teams to focus on creating, publishing and syndicating content across various devices and channels to reach customers where they are, including the web, apps, wearables, IoT, in-store and more.
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    Unparalleled publishing experience
    eCommerce brands benefit from personalization plugins, which are especially important for businesses modifying messages as well as look-and-feel across devices for online shoppers to cater to their unique preferences.

    Brightspot GO empowers publishing teams to manage their own built-in notifications to create a more streamlined, efficient process. It also makes publishing new microsites, landing pages, website sections and other marketing content simple and straightforward.
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      Reduced IT impact
      eCommerce brands need to move quickly and have the ability to adapt as they go to keep up with evolving technologies and new channels that their customers are spending time on.

      Brightspot GO lessens dependence on IT without compromising the publishing experience, allowing teams to move quickly and remain focused on customers’ wants and needs. Update your site layout, workflows, roles or permissions more easily with GO.
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      Flexible and future-proof
      Flexibility afforded by the ability to create any page for the product they are marketing helps eCommerce brands more easily cater to different brands and market segments they’re targeting.

      Brightspot GO allows eCommerce organizations to publish modular content across any channel or endpoint—even ones they haven't thought of yet—supporting unique business needs now and in the future. It also provides the option to search keywords that your site visitors are using to find content so you can identify and respond to search trends quickly and connect your users with the right content.

      For the business buyer

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      Accelerate time-to-value with pre-built eCommerce types and layouts
      Leverage eCommerce-specific page layouts and content types out of the box with Brightspot GO eCommerce, founded on our experience working with some of the biggest online retailers in the world – from product detail pages to robust search and targeting tools, start publishing, promoting and selling at astonishing speed.
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      Modular and global content capabilities
      Brightspot GO provides businesses finite control of their content—down to smallest areas of individual elements—in order to be able to distribute based on any device. 

      Modular content capabilities allow eCommerce businesses to create and update once, then publish everywhere, efficiently, which is especially important for companies that target separate consumer market segments and need to customize for different brands and channels.
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      Workflows
      Brightspot GO provides configurable drag-and-draw workflows to help better control and ease processes across multiple users and team roles within an eCommerce organization, which ultimately helps to create streamlined, consistent touchpoints for the organization’s buyers.
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      Personalization
      Brightspot GO is grounded in personalization to drive time on site and improve conversion rates, which is key to success for eCommerce businesses.

      For the technical buyer

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      API-first headless flexibility
      Brightspot GO eCommerce can support headless use cases by leveraging our GraphQL-powered headless platform to develop against whatever front-end frameworks or applications you choose, giving you the ability to use multiple independent heads connected to specific channels.

      Develop in any language or framework without having to learn proprietary APIs or SDKs and leverage the power and flexibility of the open-source GraphQL API query language. This allows your IT and development teams to become fully fluent in the Brightspot GO API query language before ever getting started—saving you time-to-value and creating enterprise value by saving expensive developer months.
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      Integration-ready
      Brightspot GO takes companies’ complex sets of proprietary data sources, digital experience platforms, enterprise applications and marketing tech software to help bring consistency and ease to back-end management.

      This includes pre-built eCommerce product page content types to facilitate the buying process without tedious modeling and content type creation, and pre-built integrations that allow businesses to directly integrate their leads management platform with point-of-purchase system as well as inventory management systems.

      Learn more about Brightspot GO eCommerce and start your free trial today

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      Brightspot GO was designed with you in mind

      Choose one of our tailored experiences to see how Brightspot GO can give your organization a head start on launching its digital transformation.

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      Learn how Brightspot GO’s GraphQL-powered platform gives you the ultimate flexibility in developing your own front end solutions and helps you manage modular content across channels and endpoints.
      Explore how Brightspot GO can help you build and grow your business with integrations designed for inventory management, easy-to-launch product pages and more to drive sales and revenue.
      See how Brightspot GO empowers your publishing teams, making it easy to create and deliver high-volume content for audiences across your content ecosystem without sacrificing quality.
      Discover how Brightspot GO’s best-in-class authoring, collaboration and workflow tools ensure you can deliver your message in a consistent and cohesive format to the right people at the right time.
      Learn how Brightspot GO accelerates your digital marketing efforts by making it easy to create, edit, publish, and manage the content at the heart of your customer acquisition strategy.
      See how Brightspot GO makes it possible to reimagine your intranet, ensuring your organization maintains productivity and engagement in a new distributed work environment.

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