Supporting digital-to-print publishing workflows with Adobe InDesign and Brightspot

Image of magazine covers on newsstand

To this day, print publishing is still a significant part of the workflow for newsrooms across the world. As the need to be digital-first has become more imperative, effectively balancing digital and print publishing has proven to be a major challenge for media organizations.

Those challenges are the reason we integrated Adobe InDesign with Brightspot to effectively support the digital-to-print publishing workflow. Publishers frequently have to pay for access to design/layout software services per individual seats, and those costs add up quickly. Brightspot makes it possible for CMS users to keep track of online articles that are published in the CMS against shorter print versions in InDesign. Keeping both versions up to date and available gives team members the opportunity to collaborate and makes it easier to manage the approval workflow for changes and edits to the different versions.

Let’s dig into the feature set of Brightspot’s Adobe InDesign Integration.

Import Content and Bidirectional Sync

Publishing of online articles is all handled in Brightspot, but what we’ve done with the InDesign integration is allow InDesign users the ability to import these articles into their InDesign template of choice. By utilizing the Brightspot InDesign plugin, designers can import articles published by Brightspot users into a regularly used template that their team leverages, such as the front page template of a newspaper.

When an InDesign user imports an article, it pulls in the text and images into the mapped frames within the template and creates an InDesign Document within Brightspot that Brightspot editors can access.

A neat part of this feature is that both editors in Brightspot and designers in InDesign can edit and update the InDesign document. This allows for a collaborative editing workflow between team members without having to share and send files back and forth.

0:00 / 0:00
Video Companion
Brightspot's InDesign integration for digital-to-print workflows


Another feature supported with this integration is Brightspot’s Workflows feature. Users in InDesign and Brightspot can update the workflow status of the InDesign document. This lets the newsroom know where in the content workflow the document is (e.g., “document is ready for copy editing” or “document is in design review.”) Users can also add comments to the Workflow status update to call out specific changes for review.

Combining this with Brightspot Permissions, newsrooms can set up approval processes to ensure quality content is produced, reviewed and approved by the appropriate people—and only those people—at each stage. And because the InDesign file is an object within Brightspot, we keep track of all revisions, so if an editor wants to remove changes and jump back to an earlier version, they can do so.

Overset and PDF Preview

With online articles being imported into templates meant for print comes the trouble of limited real estate. To allow Brightspot editors to see and help solve this challenge with designers and their newsrooms, Brightspot sets notes when text in the template is overset within the frame.

So even from within Brightspot, editors are able to discern if the story in a template is overset. To make it even easier, Brightspot editors can preview a PDF copy of the InDesign document the designer in InDesign is laying out. This allows them to review the layout and see how bad the overset is on the document and drive editorial decisions to correct it.


Related resources

By Brightspot Staff
January 04, 2021
Many broadcast media companies operate in digital—like radio and television—and print spaces. This means efficiencies across digital-to-print publishing are critical in order to maintain consistent workflows and narratives, no matter where content is being released. Here are the key integrations to look for in a CMS.
4 Min Read
January 11, 2021
A mobile CMS is critical to organizations that need accommodate content contributors, like news reporters and photojournalists, who aren't always at a desk or near a laptop. Brightspot takes this one step further with its "Email to CMS" feature, which allows contributors to file content to the CMS directly from an email client on their smartphone like Gmail or Outlook.
3 Min Read
By Brightspot Staff
November 06, 2020
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
6 Min Read

All Brightspot Features

The Brightspot Content Business Platform is built by publishers and developers, and is designed to grow with your business.
A robust set of tools to manage sites, content, users and permissions, workflows, languages, and analytics.
Keyword-driven and comprehensive, filterable search and taxonomy features make folders a thing of the past.
Intuitive and designed for the work, including rich-text editing and collaboration features that make teamwork work.
Start publishing content rapidly thanks to built-in, extensible content types including text assets, media, pages and much more.
Drive deeper engagement and personalized experiences by leveraging authentication, profiling, segmentation and affinity features.
Built to be a bridge to all your systems and data, start with one of the 70 plug-and-play integrations, or build your own custom integration.
Meet users where they are thanks to syndication and distribution tools like RSS, sitemaps, SEO tools, social publishing and translation support.
Front-end agnostic means businesses can publish how they want—headless or decoupled—all from the same environment.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!