Every business needs a complete view of the customer journey in order to deliver content that will have the most impact for different audiences. This all starts with an integrated tech stack and an integration-ready CMS at its heart.
One of the biggest stories in marketing today is increasing consumer privacy standards. Here's what digital marketers need to know about targeting consumers while respecting their privacy.
Stay in the know about what content is performing well—and what content needs some extra attention. Whether you're viewing site-wide or asset-level analytics, you'll have a grasp on how to move forward.
If content is king, then your metadata is the lifeblood that gives it its eminence. Without its metadata, your content would just be invisible.
With SEMrush, gain more actionable insight into exactly which keywords your content needs to better engage audiences when they search for content on the internet.
Technology enabled by artificial intelligence (AI) can enhance humans' ability to automate workflows, improve content creation and drive deeper and better customer engagement.
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
A mobile CMS is critical to organizations that need accommodate content contributors, like news reporters and photojournalists, who aren't always at a desk or near a laptop. Brightspot takes this one step further with its "Email to CMS" feature, which allows contributors to file content to the CMS directly from an email client on their smartphone like Gmail or Outlook.
Many broadcast media companies operate in digital—like radio and television—and print spaces. This means efficiencies across digital-to-print publishing are critical in order to maintain consistent workflows and narratives, no matter where content is being released. Here are the key integrations to look for in a CMS.
Don't let a legacy CMS stand in the way of your digital transformation. Brightspot works with customers’ existing logic and can be deployed to complement existing AEM, Wordpress and other legacy CMS solutions.