In choosing a content management system that will future-proof the business to deliver content on the channels customers are now using, all content publishers—whether media companies, brand storytellers or corporate communications teams—need to first focus on the back end. In this white paper, we explore:
- Getting started quickly through an integration and migration-friendly approach
- Adopting a CMS built to extend your existing business logic
- Achieving ultimate front-end flexibility
Here are five simple steps to lockdown your CMS immediately in the event of an attack or assessment of a potential threat.
3 Min Read
Digital transformation generally means one of two things: your technology needs to catch up with the business, or the technology wants to (or needs to) lead the business. Learn here how to ensure your organization is ready for these challenges.
3 Min Read
Global research firm Forrester says, "Agile CMS seeks to enable collaborative, iterative approaches to content and experiences that satisfy both sides of the house." We think Brightspot has embodied all these things for over a decade long before the firm coined the term as part of its 2021 Forrester Wave evaluation of agile CMSs.
1 Min Read
Some companies need all hands on deck with a no-code platform; others may want more granular control with a low-code platform. Which works better for your organization?
4 Min Read
Stay in the know about what content is performing well—and what content needs some extra attention. Whether you're viewing site-wide or asset-level analytics, you'll have a grasp on how to move forward.
1 Min Read
A content management system can be a major conduit to accomplishing time and cost savings. Brightspot’s new out-of-the-box offering, Brightspot GO, allows brands to launch a fully functional digital experience at astonishing speed with significant cost savings.
6 Min Read
Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
4 Min Read
A modern CMS can power a variety of corporate sites, including a better intranet. After all, intranets should act as an extension of a company’s brand, and so must work hand-in-hand with corporate sites to offer a relevant, centralized destination for employees.
4 Min Read
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
3 Min Read
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
5 Min Read
Don't let a legacy CMS stand in the way of your digital transformation. Brightspot works with customers’ existing logic and can be deployed to complement existing AEM, Wordpress and other legacy CMS solutions.
4 Min Read
Brightspot is built to help public media companies enhance their brand and build engagement through multisite capabilities, integrations like OTT video/audio and transcription, and a dedicated focus toward speed and flexibility.
4 Min Read
