In choosing a content management system that will future-proof the business to deliver content on the channels customers are now using, all content publishers—whether media companies, brand storytellers or corporate communications teams—need to first focus on the back end. In this white paper, we explore:
- Getting started quickly through an integration and migration-friendly approach
- Adopting a CMS built to extend your existing business logic
- Achieving ultimate front-end flexibility
Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
4 Min Read
A modern CMS can power a variety of corporate sites, including a better intranet. After all, intranets should act as an extension of a company’s brand, and so must work hand-in-hand with corporate sites to offer a relevant, centralized destination for employees.
4 Min Read
For Brightspot customers, modular content often means realizing significant time savings while also maintaining more control over the content they push to their digital audiences—no matter the industry.
6 Min Read
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
3 Min Read
Multichannel marketing has been a growing tactic for years as consumers use more and more channels. Recently, the newer concept of “omnichannel marketing” has also come to the fore. Omnichannel is an evolution of multichannel, and the two disciplines can sometimes be challenging to distinguish.
5 Min Read
Don't let a legacy CMS stand in the way of your digital transformation. Brightspot works with customers’ existing logic and can be deployed to complement existing AEM, Wordpress and other legacy CMS solutions.
4 Min Read
Brightspot is built to help public media companies enhance their brand and build engagement through multisite capabilities, integrations like OTT video/audio and transcription, and a dedicated focus toward speed and flexibility.
4 Min Read
Content management systems are a key part of a brand's technology stack, yet it can be challenging for buyers to know how to choose the right one. Here's a primer for everything you need to get started when selecting a new CMS.
8 Min Read
Over the past decade, digital transformation has forced a shift to online channels. Today, the COVID-19 pandemic is only accelerating this process for brands and publishers. A good content hub holds the keys for success.
6 Min Read
A robust enterprise content management road map is critical for businesses to seek out the right opportunities to address their unique content management challenges, as well as adapt as strategy and technology shifts.
4 Min Read
As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation.
5 Min Read
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
6 Min Read
