Technology enabled by artificial intelligence (AI) can enhance humans' ability to automate workflows, improve content creation and drive deeper and better customer engagement.
Omnichannel marketing is a practice that aligns content delivery across marketing channels—both online and offline—to provide a seamless, consistent experience. Here's what marketers need to know to get it right.
The world has entered a new digital era accelerated by COVID-19. Brands and vendors have had to adapt. Yet, despite the economic challenges of the pandemic, companies everywhere have continued to invest in digital to maintain growth and prepare for a return to normalcy.
Today's company intranet is playing a bigger role in organizations, especially as remote work becomes more of the norm. Intranet personalization is critical as a way to engage your employees and embed this as your home for creating community and culture experiences.
During our first webinar of the year, Content Publishing Trends in 2021 and Beyond, we invited a panel of industry leaders to share their perspectives on content marketing trends, how they’re preparing for the year ahead, and predictions for 2021. Read more about their insights here.
Special Olympics and Brightspot recently launched multi-site websites for Special Olympics Tennessee and Special Olympics Virginia, equipping them with tools to restructure the information architecture to make it easier for athletes, caregivers, coaches, volunteers, and prospective donors to find the content they need.
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you’re starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.