Personalization

In today's digital economy, buyers expect personalization at every touch point. Brightspot Content Business Platform helps you create personalized content and grow your audience engagement.
By  Brightspot Staff
November 06, 2020
Organizations that have embraced digital have done so by adopting a powerful, B2B publishing CMS. What are 7 things to look for in such a CMS? We take a look.
6 Min Read
By  Brightspot Staff
October 27, 2020
In today’s increasingly competitive marketplace, delivering personalized customer experiences is no longer a nice to have—it’s an expectation. Consumers gravitate toward the brands that recognize them as individuals at every step of their journey.
5 Min Read
Jenny Sylvers
By  Jenny Sylvers
October 01, 2020
With customer demand growing for online retail services, especially with the COVID-19 pandemic, eCommerce brands need to be present for every step along the customer journey. Here are four strategies for success plus the tools you need to deliver the most effective eCommerce content experiences.
7 Min Read
September 01, 2020
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
5 Min Read
By  Brightspot Staff
February 04, 2020
From audience segmentation to federated search, these are the technical considerations to keep in mind when selecting the ideal platform for your corporate intranet.
5 Min Read
By  Brightspot Staff
January 31, 2020
Your intranet should be the primary touchpoint you have with your most critical stakeholders: your employees. Whether you’re starting from scratch or overhauling an outdated system, here are the specific features that will empower you to create a best-in-class intranet.
5 Min Read
By  Brightspot Staff
January 28, 2020
What’s the difference between launching a good intranet and a great one? In many cases it comes down to these 10 important steps that you might not be thinking about.
9 Min Read
October 28, 2019
For sites where login and authentication are part of the business model—meaning a site visitor registers to become a user of the site—Brightspot also treats those users as objects.
3 Min Read
October 25, 2019
Brightspot’s primary goal is getting assets published live within the CMS, but what happens to those assets after publish — on the front end of the website — is equally important.
3 Min Read
October 08, 2019
With Brightspot, editorial teams are empowered to deliver unique and engaging personalized experiences for their audiences via a simple three-step process.
3 Min Read
By  Brightspot Staff
April 25, 2019
Modern content consumption poses challenges for media companies. By adopting modern strategies and agile technology, you can come out ahead. Find out how.
5 Min Read
By  Brightspot Staff
April 17, 2019
Taking an omnichannel approach to distribution and using personalization to grow loyalty is a strategy that’s wildly successful—but challenging. Learn why.
4 Min Read

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