Deliver Custom Experiences in Brightspot Using Audience Segmentation

Deliver custom experiences in Brightspot using audience segmentation and content personalization. This powerful feature allows you to tailor content to different user personas. You can, for example, have a different homepage for mobile users, or have different experiences for viewers tailored around a specific topic. Brightspot has a robust set of pre-built audience targets, so there's no up-front IT work involved. Set up your targets in settings and then create segments directly on the content assets.

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