Deliver custom experiences in Brightspot using audience segmentation and content personalization. This powerful feature allows you to tailor content to different user personas. You can, for example, have a different homepage for mobile users, or have different experiences for viewers tailored around a specific topic. Brightspot has a robust set of pre-built audience targets, so there's no up-front IT work involved. Set up your targets in settings and then create segments directly on the content assets.