Gone are the days when you would focus purely on ranking for a particular keyword and it has become more holistic. You have heard Google talk about ‘EAT’, which is expertise, authority and trust. It is still relevant. The content you are putting out and hosting on your website needs to be great. There is so much content on the internet that there is not room for mediocre content and you really need to focus on great quality.
Join this webinar to learn more about:
- What enterprise organizations need to be paying attention to in terms of SEO
- The important metrics you need to prove SEO results
- How SEO efforts tie into the bottom line
- Live Q&A with expert SEO panelistsSearch engine optimization (SEO) is an ever-evolving specialism and staying on top of the latest developments is central to driving the results you want and your organization needs.
There are some key fundamentals that underpin successful SEO strategies, but you also need to know about the latest tweaks and tricks. So, to help you get the inside track, we talked to a couple of market experts in our latest webinar: "SEO Trends in 2021 and Beyond"
Step forward Jenny Palmer, Lead Strategist at HawkSEM, and Corbin Haresnape, Director of Digital Marketing at BodyLogicMD.
Our panelists unpick how SEO has developed in recent years and examine the impact of major changes in Google’s algorithms. They also discuss the strategies that have worked for them and their clients across many different projects.
What sort of focus should you put on keyword ranking? Where do long-form and layout considerations fit it? And how long should you give new SEO strategies to deliver results?
Our speakers answer these questions and more, providing some great tips to inform and improve your everyday approach to SEO projects. To find out more, watch the webinar.
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