Customers for Life: The World's Best Brands Talk About Their Partnership With Perfect Sense

Perfect Sense was founded in 2008 with the belief that the following combination sets our company apart: a powerful, enterprise publishing platform and a team of committed professionals who wake up every morning focused on highest-quality implementation and customer satisfaction and success. From the first demo of Brightspot, we begin working for you. We listen, we collaborate with your teams, and we don’t believe it’s enough to meet your requirements and expectations—we work to exceed them in every way we can.

In today’s ever-changing world of business and technology, high-volume publishers, brand storytellers and media companies benefit from a platform designed to respond to their new ideas and requirements, coupled with professionals who understand this and work to embrace their organization and deliver a platform to support their digital transformation.

We begin each day thinking about ways to delight editors, empower developers and positively impact your business. The following case studies and testimonials showcase our work with global companies to do precisely that.

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The speed to market, the speed to launch just continues to get better and better with Brighspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with Perfect Sense and the evolution of Brightspot allows us bring a new client onboard and launch a new experience in a matter of hours.
Kyle Ragsdale, Chief Marketing Officer, Billy Casper Golf
Billy Casper Golf

Billy Casper Golf (BCG), one of the nation’s largest golf course operators, came to Perfect Sense with a unique challenge: to decrease the launch time of new websites for its partner courses from weeks down to days. Previously, BCG was using several different CMS solutions and manual processes to manage and update its websites, making templated site creation and maintenance cumbersome.

The Outcome: With multisite capabilities backed by a powerful content management engine, Brightspot enabled BCG to effectively scale their business, increase brand consistency and maximize value for present and future clients. Thanks to this partnership, BCG’s website development and launch process is accelerated, empowering them to launch beautiful new sites in a matter of days. In addition, they can manage thousands of events more consistently across BCG-run clubs with a user-friendly, cloud-based event management solution.

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We had 24 sites hosted on an aging CMS that was cumbersome to use and difficult to improve. After a four-month bake-off involving 25 CMS platforms, Hanley Wood selected Brightspot due to its rich features and functionality, and because our content producers loved the publishing experience. Perfect Sense helped us relaunch all 24 sites and gave us the successful outcome they promised during our very first meeting.
Rizwan Ali, Vice President of Product Development, Hanley Wood
Hanley Wood

To successfully expand into a robust digital-first company, Hanley Wood needed to replace its costly, time-consuming CMS with a flexible platform that would deliver first-rate digital experiences and create efficient editorial workflows for more than 80 editors. The solution would need to integrate into the company’s existing tech stack, feature multisite and multichannel capabilities, offer real-time analytics and reporting, and have the capacity to distribute and manage sponsored content and targeted content packages.

The Outcome: Thanks to tailored workflows, real-time preview capabilities, centralized media galleries, image editing, and editorial feed curation, Brightspot saves editors working across the CMS on 22 sites at least two hours each day. Newsletter publishing time has gone from two days to as little as 12 minutes, resulting in significant cost savings. What’s more, Brightspot has helped unleash new ad and revenue opportunities by distributing and managing sponsored content and targeted content packages.

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The Perfect Sense team has been a true partner. They’ve worked alongside our employees to build, launch and optimize new products with great efficiency, and the Brightspot platform is a big part of our success. I can’t imagine doing what we do without them.
Nickey Scarborough, VP of Editorial, Healthgrades
Healthgrades

With content distribution partnerships growing, Healthgrades needed a unified content management approach to extend its comprehensive physician data to targeted audiences across partner sites like CNN, Psychology Today and the Associated Press.

The Outcome: Brightspot’s robust content syndication features allow Healthgrades to distribute content across multiple sites via a singular platform; publish content collections catered to specific healthcare audiences; manage the editorial process and large community of contributing writers and doctors; and dynamically control parameters around content. Since consolidating five platforms down to one, page speed scores have increased from the upper 70s to upper 90s.

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The first time the Perfect Sense team demoed Brightspot, I asked if they had crawled into an editor’s head to build it. It was that intuitive.
Carrie Sloan, Vice President and Global Content Lab Director, Johnson & Johnson
Johnson & Johnson

Johnson & Johnson set out to revamp its corporate communications by establishing a brand newsroom. Designed to control the heritage brand’s narrative with a more journalistic, multimedia approach, this new enterprise required a modern, scalable CMS that empowered its communications team to operate as editors and publishers.

The Outcome: Backed by Brightspot’s powerful publishing platform, robust security, multisite support, microsite capabilities and integrated digital asset management, Johnson & Johnson’s communications team evolved into an industry-leading brand storytelling powerhouse. Site traffic has increased by 30%, and Johnson & Johnson continues to deploy global corporate websites on Brightspot’s next-gen platform.

As the above testimonial from the Global Content Lab director highlights, by staying close to our customers and fully understanding the needs of sophisticated publishers, we’re able to walk into a room and—from the very first demo—impress and delight editors.

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Brightspot makes it possible for us to serve our audience with the information they crave faster and more easily than ever before.
David Lindsey, Chief Digital Officer, MediaDC
MediaDC

In 2017, MediaDC decided to redesign its two flagship publications: the Washington Examiner and the Weekly Standard. At the time, their legacy CMS platforms were customized so extensively, they’d become costly and inefficient to maintain. MediaDC required a scalable, extensible platform with an open-development framework that would consolidate all publishing into one system.

The Outcome: MediaDC redesigned and relaunched both properties on Brightspot Readymade in less than 90 days. Our next-gen CMS empowers the company to manage two large editorial teams within one CMS with tailored roles and workflows; view more realistic ad impression metrics via seamless third-party integrations; and build out customized DFP ads.

See the Case Study | Visit the Washington Examiner Site | Visit the Weekly Standard Site

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It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Mike Schmidt, Director of Multimedia, National Geographic
National Geographic

National Geographic’s legacy CMS was overly complex on the back end, and the front end prevented the iconic brand from offering the stunning visual experiences it was known for. National Geographic needed to completely revamp its online presence with a customizable solution to align with the company-wide taxonomy and its massive library of content.

The Outcome: In just three months, Brightspot met National Geographic’s multifaceted requirements, enabling the company to create visually stunning and immersive multimedia experiences; manage, host and present compelling video content via a seamless integration with its existing OVP; increase discoverability; and significantly reduce reliance on IT. Since relaunching, National Geographic has doubled its website traffic.

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When the site launched, the response from the C-suite and internal team members was exciting to watch. Everyone could easily see and understand the Newell Brands vision and story.
Newell Brands leadership
Newell Brands

With a recent merger under their belts, Newell’s corporate communications leaders needed to digitally reflect how all the Newell Brands fit together. Recognizing its website as the cornerstone of its digital presence, Newell sought to highlight the positive impact of the brand and its subsidiaries.

The Outcome: The Perfect Sense team consulted with Newell executives, as well as more than a dozen other groups, to plan a site reflective of the brand—and in just eight weeks, design and development of the new website was complete. This digital transformation has created a unified presence for 200+ brands across 16 global divisions.

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We migrated three sites on two separate content management systems to Brightspot in 8 months and now have a powerful and flexible framework to support our organizations expansion.
Vice President of Engineering, Politico
Politico

To expand globally, Politico needed to transition away from its outdated, homegrown system to an extensible, multichannel, real-time publishing solution that would empower its team of 500 journalists and developers to operate self-sufficiently. To maintain a dominant position in subscription-based news, POLITICO sought a solution with integrated subscriptions management to drive paid personalization.

The Outcome: With Brightspot, POLITICO has achieved its global ambition: to deliver customized content in real time to every user on any device. The partnership allows POLITICO to take total ownership of the platform with a flexible, open-development framework that the in-house development team can learn and continue to develop independently. They’ve expanded coverage beyond Washington, D.C., to additional states and global markets thanks to the ability to launch new page and site experiences quickly and easily without developer assistance.

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We were under time pressure to get something live that represented a high-quality user experience, which is often a recipe for trouble. That’s one of the reasons why it was very important to have a flexible technical partner and platform to work with.
Jonathan Pytell, Vice President and Director of Digital Product, Sotheby’s
Sotheby's

In 2017, the international auction house determined that its Adobe content management system (AEM) was inhibiting digital innovation. The site was out of date, the CMS codebase had become difficult to maintain, and there were SEO concerns. Sotheby’s required a flexible solution that decreased dependence on IT, as well as a restructuring of internal taxonomy.

The Outcome: After successfully replatforming the Museum Network in less than 90 days, Sotheby’s migrated its flagship site (and its 3 million assets) from AEM to Brightspot. Sotheby’s digital overhaul has resulted in a 90% increase in sessions, 37% increase in pageviews, and 119% increase in users.

The relaunch of Sotheby’s Museum Network—much like the work we’ve done with Amazon’s Day One experience, Bluprint, GolfPass and CoStar—is a testament to the speed and flexibility of Brightspot’s Readymade product. Readymade is an out-of-the-box platform that combines enterprise power with publishing speed. It allows publishers to take their digital experiences to the next level with rapid deployments, a best-in-class UX, the ability to publish to more channels faster, and a reduced reliance on their IT department.

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Brightspot is the Lego set of the CMS world, and with it we have the power and flexibility to customize any part of the system to suit our exact needs.
Matt Cribbs, Vice President of Technology, SourceMedia
sourcemedia.png

In 2017, SourceMedia faced a common dilemma in today’s digital-first world: being held back by an ineffective network of legacy content management systems. Up to that point, SourceMedia had used 17 content management systems to operate its 25 sites.

The Outcome: Since relaunching on Brightspot, SourceMedia can manage all sites through one CMS; customize the admin experience, making it easier to manage millions of assets; streamline mobile integration; and organize conference microsites. Empowered by Brightspot, SourceMedia continues to meet its engagement and revenue goals and has garnered six awards for innovation and leadership in the B2B media industry.

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Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform.”
Juan Antonio Beckman, Director of Technology, Televisa Digital
Televisa

After leveraging several CMS platforms to manage its digital properties, Televisa decided to replatform its sites onto one multisite, headless CMS. The ideal solution would streamline all back-end functions, enabling Televisa to focus development on the front-end design. They also required a CMS with robust localization and translation capabilities built in.

The Outcome: Over the course of five months, Televisa worked with Perfect Sense to migrate its content to Brightspot and replatform nine sites. With Brightspot as its back-end solution, Televisa now has the ability to manage all digital properties from one CMS, improving the publishing experience for its multilingual editorial team.

See the Case Study | Visit Las Estrellas

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Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
Nate Landau, VP of Products, Univision
Univision

By 2013, Univision had outgrown its legacy platform. Inhibited by a CMS from a defunct vendor, the television network was struggling with malfunctioning ad integrations, an inefficient publishing process and an overdependence on IT.

The Outcome: To overhaul its digital experience, Univision upgraded to Brightspot 4.0. Now, Univision’s large group of developers are empowered to deliver cutting-edge front-end experiences to audiences, without relying on an outside vendor. Brightspot enables Univision to deliver up-to-the-minute news and entertainment across a diverse digital portfolio. Approximately 200 users operate within the CMS, serving content to 15 million unique visitors a month.

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It’s been four years since the initial implementation, and our editorial staff continues to be very happy with the CMS. U.S. News anticipates using Brightspot for many years to come.
Yingjie Shu, Senior Vice President of Technology, U.S. News & World Report
U.S. News & World Report

In 2014, as U.S. News grew its digital presence, the organization realized its legacy CMS had become a hindrance to scalability and innovation. Frustrated editors and journalists were wasting time creating workarounds for an outdated platform.

The Outcome: With just five months from proof of concept to launch, Brightspot provided U.S. News with exactly what it needed: taxonomy management, flexible workflows and syndication tools. After migrating more than 180,000 articles to Brightspot, content can now be easily searched, packaged and syndicated—leading to increased revenue. Monthly pageviews now average 120 million.

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Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future.
Caitlin Brown, Senior Manager, Digital Strategy, Walmart
Walmart

When Walmart decided to shift its corporate communications strategy toward brand storytelling, the company needed a visually and emotionally engaging platform that could streamline publishing. The world’s largest retailer wasn’t looking for just any IT vendor; it needed a dependable technology partner committed to growing and innovating its products to support the company’s evolving needs.

The Outcome: In just five months, Walmart launched its revamped corporate website on Brightspot. More than 70,000 pieces of content are managed within the CMS, allowing Walmart to easily weave storytelling into each section of its websites. Thanks to Brightspot, Walmart can effectively display the heart and soul behind its brand, a powerful evolution that’s resulted in a 155% increase in traffic.

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