Creative services
Brightspot Creative Services brings deep expertise in designing, building and optimizing digital experiences on the Brightspot CMS. We partner with marketing, editorial and technical teams to provide end-to-end support across design and UX, content strategy, publishing, site management, SEO and analytics. We don’t just understand the platform — we’ve helped shape it — making us the ideal partner to help you move faster, smarter and with confidence.
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We began working with Brightspot’s creative team well before we ever launched a site on their platform. Over the course of more than 15 years — from design and UX to content and SEO strategy — they’ve become more than collaborators. The creatives at Brightspot are truly an extended part of the Special Olympics family.
Crystal Hudson
Director of Digital Fundraising & Strategy, Special Olympics
Creative services that we offer
Design & UX
We design user-focused websites using Figma and our design system to ensure speed and scalability. From wireframes to full visual design, we turn brand goals into intuitive, results-driven experiences.
Website & content strategy
We develop strategies that align business goals with user needs. From taxonomy and personas to user journeys, growth plans and governance, we deliver the structure and insights to drive engagement and track success.
Content creation
With decades of editorial experience, our writers and editors craft thought leadership, case studies, reports, SEO articles and more for top global brands.
Site management & governance
We support your site from pre-launch to post-launch, managing content entry, updates and workflows to ensure accuracy, governance and ease of maintenance.
SEO
Brightspot’s enterprise SEO services help customers improve search rankings and increase visibility in AI-driven discovery. By combining technical optimization, content strategy and industry-specific expertise, we deliver solutions that enhance site performance, attract high-intent audiences and drive measurable growth.
Analytics & insights
We provide monthly, quarterly and ad-hoc reports to track KPIs and benchmarks. Our team turns data into insights and recommendations to measure impact, optimize performance and guide decisions.
Accessibility
Accessibility is built into Brightspot’s CMS and delivery process. We treat it as a core design and development principle and offer audits and recommendations for existing sites.
