The only CMS you’ll ever need

Brightspot CMS combines the tools publishers demand with the flexibility developers need. Use it headless or decoupled, and enjoy the benefits of a robust, enterprise-ready platform.
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What makes Brightspot different

Extensible architecture
Brightspot is API-first, cloud agnostic, and front-end agnostic, meaning you can take a headless, hybrid or coupled approach—or mix and match. Plus, Brightspot includes built-in query and debugging tools, automatic database management and application UI as well as auto-generated APIs.
Publisher informed
Brightspot CMS was built by publishers, for publishers. Our industry-leading UI includes powerful authoring tools, flexible workflows and permissions, translation tools, and more—making it a breeze to manage one site, or many.
Integration ready
Brightspot acts as a bridge, connecting content to business-critical systems and data. It's built to integrate and extend, with a multitude of pre-built, plug-and-play integrations that accelerate time-to-value and increase ease of use. Our seamless integrations are designed to reduce context switching, making teams more efficient.
Purposeful partnership
The Brightspot team starts working with customers and partners from day one to build enduring relationships that drive better, faster and more meaningful results.

The content tools editorial teams want

A customer once told us she felt like we had crawled inside an editor's head to build our CMS. It's still our favorite compliment and speaks to what we think makes our CMS the best option out there.
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Brightspot supports a wide array of built-in content types and allows customers to create their own custom types to support unique use cases—both through the CMS itself as well as in code.
Designed to be an editor's best friend, the Brightspot rich-text editor includes a standard WYSIWYG interface and advanced tools, from formatting to robust track changes and collaboration features.
Preview gives users a view of how content will appear on the front end, directly from the CMS. Better still, it's designed to work with any front-end approach—including headless.

Inside the editor's CMS toolkit

Brightspot CMS includes robust content creation tools that will quickly become any publisher's most trusted tool. From permalink, redirect and vanity URL management to full version history, here's a look at some of our users' favorite features.
Content workflow tools
Brightspot's asset authoring bar puts tools in the right context for users. Start with preview and save, move content through a workflow, schedule for future publish or publish live now.
URL management
Brightspot CMS supports auto URL creation, plus 1:1 redirects on any asset. Need to sunset content? Easily handle vanity redirects and wildcards right from the CMS.
Full version history
Brightspot CMS includes full version history on any asset. Instantly roll back to a previous version, compare differences between two versions and name versions to keep track of critical updates.
Post-publish tools
Brightspot's asset-level actions menu helps users quickly do more with content—create new, copy, create shortcuts, initiate translations, manage to-dos and place assets onto landing pages. Right from the asset.

The flexibility developers need

Brightspot's architecture is based on these four core tenets: easy to develop on, easy to operate, easy to troubleshoot, and easy to change.
image showing Brightspot's Dari schema
Dari means "bridge" in Korean, and the name is apt: For Brightspot, Dari is an abstraction layer bridging the gap between the underlying technology and teams who use it.
GraphQL is a query language that connects programming APIs and headless CMS implementations. And it enables two of the most important factors in content development: speed and flexibility.
Brightspot's API-first approach gives teams the ultimate flexibility without having to compromise on how the solution is implemented on the back end.

Inside the developer's CMS toolkit

Brightspot's extensible architecture is designed to be flexible and fast—with built-in debugging tools, APIs and more, all designed to save development teams time and money.
Dari type system
Brightspot's Dari type system handles in-memory representation of any data type used in Brightspot. This data is typically derived from Java classes but can be from other sources.
CMS APIs
Brightspot offers a wide array of APIs, including APIs for managing data (Content Management APIs) and for delivering data to the front end (Content Delivery APIs).
Debugging tools
While developers can access the data directly in SQL or whatever database they're using, we also provide an interface where they can query the data using the syntax that they'd use with the DAL APIs.
Brightspot Styleguide
Styleguide is a Node.js application that's been preconfigured to work with the Brightspot Content Delivery APIs. It can be run independently from Brightspot, and builds a theme bundle that can be uploaded to Brightspot to fully power the front end.

The Brightspot CMS in action

Take a look at how Brightspot CMS solves enterprise content management challenges for its customers, spotlighting Brightspot's most powerful and important features.
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Integration spotlight

Brightspot CMS is designed to be integration-ready—built to integrate seamlessly with proprietary or third-party data sources. Some of our most popular integrations are featured below. See something missing? Reach out—we love building new integrations.
Analytics
Supported integrations: Google Analytics, Google Tag Manager, Adobe Analytics, Comscore and more.
Entitlements and eCommerce 
Supported integrations: Zephr, Stripe, Shopify, Piano, Pelcro, Dynamic Yield, Zuora and others.
MarTech
Supported integrations: Marketo, Salesforce, HubSpot, Pardot, Optimizely, Tealium, Drift and more.
SEO and social
Supported integrations: Semrush, Twitter, Facebook, LinkedIn, Pinterest, Tumblr, bit.ly, Gigya and more.
Email service providers
Supported integrations: Mailchimp, Sailthru, ExactTarget, CheetahMail, Listrak, Mailgun and more.
Advertising
Supported integrations: Google AdSense, Google Ad Manager, FreeWheel, Outbrain, Polar and more.
Video providers
Supported integrations: YouTube, Amazon Elemental, Vimeo, Brightcove, JW Player, Kaltura, The Platform and more.
AI/ML
Supported integrations: Google Vision, AWS Comprehend, AWS Rekognition, AWS Transcribe, and more.

Additional Brightspot features

Robust content types
Brightspot offers a wide array of built-in content types, including articles, pages, galleries and modules. Don't want those? You can create your own custom types—both though the CMS itself, as well as in code.
Search and federated search
Robust, faceted search is core to Brightspot. Users can access search anywhere in the CMS to locate content. Federated Search gives you the ability to search for content in external libraries.
Multi-site support
Run multiple sites—each with a different front-end look and feel—from a single CMS. Manage content across many properties, sharing content based on business rules.
Theme management
Using Brightspot, teams can control the look and feel of a site’s front end by using our Theme Management system. Teams can update a front-end theme via simple upload—no code deployment required.
Users, roles and permissions
Brightspot's granular user and roles permission system allows admins to create custom roles that set site, tool and content-level permissions for all users.
In-context help
Content creation changes over time—and it can be hard to keep all users on the same page. Production Guides are designed to eliminate confusion by putting answers at users’ fingertips.
Embedded DAM
Brightspot treats traditional DAM assets—images, videos and documents—as first- class CMS assets, allowing users to search, upload, edit and reuse assets all from one platform.
Translation management
Brightspot supports manual and machine translation workflows, plus offers robust translation management features.
Built-in analytics
Brightspot offers our own built-in content analytics, as well as the ingestion and display of session and event metrics from Google Analytics.
Workflow engine
Drag-and-draw workflows in Brightspot allow users to create custom workflows—including configurable statuses and transitions—and apply them to sites and content types.
Built-in planning tools
Brightspot provides teams with the tools they need to pitch, share, collaborate, and create assignments for ideas they would like to generate site content around.
Audience segmentation
This feature is designed to help publishers deliver the right message at the right time to the right users by establishing targets and delivering targeted content variations.
Flexible dashboards
Brightspot supports creation and management of dashboards globally, by site, by role or by user, empowering teams to put the most relevant content and tools right where they’re needed most.
Notifications
In order to keep content moving through its production cycle, Brightspot supports a variety of configurable notifications designed to keep users up-to-date on the notifications they need most.
Viewers and locking
Brightspot's viewers and locking capabilities allow users to work side-by-side throughout an asset's creation, as well as post-publish, without delay or interference.
Conversations
A major part of collaboration is communication—which is why each asset in Brightspot includes a dedicated Conversation widget.
Security
Brightspot offers integrations with leading IDPs, including OneLogin and Active Directory, as well as two-factor authentication.
Accessibility
Brightspot is designed with accessibility and usability in mind, and the CMS is WCAG 2.1 AA compliant.

Move your business forward with Brightspot

Get the publishing speed you need with Brightspot. Book your personalized walk-through today!