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The leading content management system for seamless digital experiences

Brightspot technology was built to enable content and development teams to work synchronously. Use it headless, hybrid or decoupled and watch your business grow with this industry-leading, enterprise-grade platform.

The Brightspot difference

See it in action

See how Brightspot is the premier choice to drive business value and solve enterprise content management challenges.
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Get to market faster without cutting corners
Create the highest-quality content in minutes using custom workflows, integrations and ready-to-use content templates designed to get your content delivered fast, with excellence.
Mold Brightspot CMS to your exact needs
Simplify the most complex business processes to align with your team’s needs and deliver content exactly the way that makes sense for your business and goals.
Use the most flexible technology
Implement how you want—headless, hybrid or decoupled—all from the same environment. Model your content to perfectly match your business logic and plug in integrations that seamlessly work with your tech stack.
Give users the ultimate experience
Delight content creators by giving them a frictionless experience with unparalleled authoring and collaboration features and empower developers with a unified, intuitive and easy-to-use querying interface.
Get more than a platform
Our customer-obsessed service teams are fully committed to your success, from our customer support channel and partner ecosystem to the managed and creative services teams.
Trusted by the world's leading brands
Have confidence in the company chosen by global brands to support hundreds of thousands of websites. We help customers reach the pinnacle for their content strategy now and as their business evolves.
It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.
Director of Multimedia
Brightspot CMS case study: National Geographic
Features for publishing and creating
A customer once told us it’s as if we’ve crawled into the minds of creators and publishers to build a content management system perfectly aligned with their needs and goals.

Brightspot for Digital Teams
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Brightspot comes with a wide array of built-in content templates like articles, lists and photo galleries and supports the creation of custom templates to support your unique needs.
Designed to be an editor's best friend, the Brightspot rich-text editor includes a standard WYSIWYG interface with advanced functionalities, like collaboration and notification features, track changes and embedded modules.
The preview function gives users a real-time, comprehensive view of how content will appear on the front end, directly in the CMS. Better still, it's designed to work with any front-end approach—including headless.

Inside the CMS toolkit for publishing and creating

Brightspot includes content creation features that will quickly become any team's most trusted asset.

Custom dynamic workflows

Mirror your exact business processes and create unlimited custom workflows—no developer support needed—so you can move content through review cycles quickly.
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Best-in-class SEO features

Start organically ranking above your competitors with SEO functionalities that help you exceed industry benchmarks and get your business in front of the right audiences.

Built-in digital asset management

Bring order to chaos with a robust DAM that makes it easy for your team to keep track of who can access what, what's being used where and what assets you need to update, archive or manage.
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URL management

Benefit from auto URL creation, plus 1:1 redirects on any asset. Need to sunset content? Easily handle vanity redirects and wildcards right from the CMS.
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Optional add-ons

Maximize efficiency and manage things all in one place with
Brightspot add-ons Assignment Desk and Media Desk
Streamline workflows and improve collaboration with the ability to ideate, assign and track tasks all in the CMS
Track and manage assets with full digital asset management capabilities, digital rights management and a brand portal
Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
Vice President of Products
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The flexibility for developing and customizing
Brightspot’s architecture is based on four core tenets: easy to develop on, easy to operate, easy to troubleshoot and easy to customize. Have full control over your audience’s experience, wherever and whatever that may be.

Brightspot CMS for Developers
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If you choose a headless approach, you can deliver ready-to-consume, channel-agnostic data made available through a self-documenting GraphQL API, enabling two of the most important factors in content development: speed and flexibility.
Brightspot's API-first approach gives teams the ultimate flexibility without having to compromise on how the solution is implemented on the back end.
Our customers love Brightspot’s out-of-the-box front-end design system including fonts, color palettes an logos—and we give you full control to the front-end code, so you have the option to make it your own. 

Inside the toolkit for development and customization

Brightspot’s forward-thinking architecture is designed to be flexible and fast—with built-in debugging tools, APIs and more, all designed to save development teams time and money.

Dari type system

Brightspot's Dari type system handles in-memory representation of any data type used in Brightspot. This data is typically derived from Java classes but can be from other sources.
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Robust APIs

Manage and deliver data efficiently to the front end with automatic APIs designed to free up developer resources.
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Debugging tools

Native debugging tools provide a direct view into the inner workings of Brightspot, allowing developers to quickly identify and resolve issues.
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Brightspot Styleguide

Styleguide is a Node.js application that's been preconfigured to work with the Brightspot Content Delivery APIs. It can be run independently from Brightspot and builds a theme bundle that can be uploaded to Brightspot to fully power the front end.
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Integration spotlight

Any system you need to connect to, we can help you do it. Brightspot has built over 1,000 custom integrations for our customers, in addition to equipping teams with 70+ out-of-the-box plug-ins.
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Supported integrations: Google Analytics, Google Tag Manager, Adobe Analytics, Comscore and more.
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Entitlements and eCommerce 
Supported integrations: Zephr, Stripe, Shopify, Piano, Pelcro, Dynamic Yield, Zuora and others.
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Supported integrations: Marketo, Salesforce, HubSpot, Pardot, Optimizely, Tealium, Drift and more.
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SEO and social
Supported integrations: Semrush, Twitter, Facebook, LinkedIn, Pinterest, Tumblr,, Gigya and more.
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Email service providers
Supported integrations: Mailchimp, Sailthru, ExactTarget, CheetahMail, Listrak, Mailgun and more.
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Supported integrations: Google AdSense, Google Ad Manager, FreeWheel, Outbrain, Polar and more.
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Video providers
Supported integrations: YouTube, Amazon Elemental, Vimeo, Brightcove, JW Player, Kaltura, The Platform and more.
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Supported integrations: Google Vision, AWS Comprehend, AWS Rekognition, AWS Transcribe, and more.

Additional Brightspot features

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Robust content types
Launch quickly with an array of built-in content types, including articles, pages and galleries. Or create your own, both through the CMS itself as well as in code.
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Search and integrated search
Users can access search anywhere in the CMS to locate content. Integrated search gives you the ability to search for content in external libraries.
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Multisite support
Run multiple sites—each with a different front-end look and feel—from a single CMS. Manage content across many properties, sharing content based on business rules.
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Theme management
Teams can easily control the look and feel of a site’s front end, plus update a front-end theme via simple upload—no code deployment required.
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Users, roles and permissions
A granular permission system allows admins to create custom roles that set site-, tool- and content-level permissions for all users.
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In-context help
Content creation changes over time. CMS Production Guides are designed to eliminate confusion by putting answers at users’ fingertips.
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Embedded DAM
Your traditional DAM assets—images, videos and documents—are first-class CMS assets, allowing users to search, upload, edit and reuse assets all from one platform.
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Translation management
Benefit from manual and machine translation workflows, including pre-built integrations with Google Translate and Lingotek.
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Built-in analytics
Understand performance with built-in content analytics, plus track session and event metrics from Google Analytics on your CMS dashboard.
Workflow engine
Drag-and-draw workflows allow users to create custom workflows—including configurable statuses and transitions—and apply them to sites and content types.
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Built-in planning tools
Collaborate together with tools for pitching ideas, sharing feedback and creating assignments around content ideas for your site.
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Audience segmentation
Deliver the right message at the right time to the right users by creating targeted content variations that can be customized by device, user intent and more.
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Flexible dashboards
Create dashboards globally, by site, by role or by user, empowering teams to put the most relevant content and tools right where they’re needed most.
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To keep content moving through its production cycle, activate a variety of configurable notifications designed to keep users up-to-date on the info they need most.
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Viewers and locking
Viewers and locking capabilities allow users to work side-by-side throughout an asset's creation, as well as post-publish, without delay or interference.
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A major part of collaboration is communication—which is why each asset in your CMS includes a dedicated Conversation widget.
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Secure access to your CMS through integrations with leading IDPs, including OneLogin and Active Directory, as well as two-factor authentication.
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Brightspot is designed with accessibility and usability for all users in mind, and the CMS is WCAG 2.1 AA compliant.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo
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