SEO services
In today’s digital age, having a strong online presence is crucial for any business. With the majority of consumers turning to search engines to find products and services, it’s important for businesses to invest in SEO services to improve their visibility and attract potential customers. Find out here how Brightspot’s SEO services can help your business stay ahead of the competition.
How Brightspot SEO services can help your business
Brightspot is a leading provider of SEO services, distinguished by our ability to harness the full potential of the Brightspot CMS platform, helping businesses of all sizes improve their online presence and attract more customers. Our team of experts stays up-to-date with the latest SEO trends and techniques to ensure that our customers’ websites are always ranking high on search engine results pages.
It all starts with a comprehensive SEO audit.
It all starts with a comprehensive SEO audit.
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I’ve done site migrations several times over the years, and the thing that you always worry about — whether you’re a large enterprise or a small publisher — is that you’ve put in a lot of previous work to create an SEO footprint. I didn’t want to mess anything up on the SEO footprint side, and with the Brightspot replatforming what we saw was not only no loss, but a very welcome 40% improvement.
Chief Growth Officer, DispatchHealth
What does an SEO audit involve?
Brightspot SEO audits involve a comprehensive analysis of a website’s current SEO performance and provides recommendations for improvement. During an SEO audit, 130+ various aspects of the website are evaluated, including on-page optimization, technical SEO, backlink profile, keyword usage and user experience with the help of industry leading tool’s like ScreamingFrog, WebPageSpeed, SEMRush, AHREFs, SEMJI and Google Search Console.
The purpose of an SEO audit is to identify any issues or areas of improvement that may be hindering the website’s visibility and ranking on search engine results pages (SERPs). By conducting an audit, Brightspot SEO Services can help businesses understand their current SEO standing and develop a strategy to optimize their website for better performance.
Based on the findings of the SEO audit, Brightspot delivers actionable recommendations and strategies that seamlessly integrate with the Brightspot CMS to improve the website’s SEO performance. These recommendations may include optimizing content, fixing technical issues, improving site structure and developing a backlink acquisition strategy.
The key components of an SEO audit include:
On-page optimization analysis
The SEO will look at all on-page elements to evaluate the website’s meta tags, headings, content and keyword usage to ensure they all pages are optimized for discovery by search engines.
Technical SEO analysis
An assessment of technical aspects such as site speed, mobile-friendliness, crawlability and indexability. Any technical issues that may be affecting the website’s performance are identified and addressed.
Backlink profile analysis
Backlinks are an important factor in SEO rankings. An SEO audit examines the website’s backlink profile to identify any low-quality or spammy links that may be negatively impacting its ranking.
Keyword analysis
The audit includes an analysis of the website’s keyword usage and relevance. This helps identify opportunities for optimizing existing content and targeting new keywords to improve visibility.
User experience analysis
User experience plays a significant role in SEO rankings. An SEO audit evaluates factors such as page load speed, Google’s Core Web Vitals scores, mobile-friendliness and site navigation to ensure a positive user experience.
Additional SEO services we offer:
SEO consulting
Do you have SEO-related questions and need quick expert advice? Brightspot SEO services is there to help.
Keyword optimization
We conduct thorough keyword research to identify the most relevant keywords for your business, and then optimize accordingly.
On-page optimization
We optimize your website’s meta tags, headings, and content to improve its visibility on search engines.
Local SEO
We help businesses improve their local SEO by optimizing for location-based keywords and managing their Google My Business listing.
Content creation
We create high-quality, SEO-friendly content for your website to attract more traffic and improve your search engine rankings.
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A big value we see from Brightspot is with search engine optimization. On average we are seeing site health improve by over 40% when launching new courses. The resulting growth in organic search rankings is testament to the site structure on the back end — it’s just a really good mousetrap when it comes to people seeking information on golf courses near them.
Director of Digital Marketing, Indigo Sports
Brightspot provides a number of built-in search engine optimization (SEO) features that you can enable or review with any site launch. Here’s a punch list of things to keep in mind as you make a play to win at SEO.
5 SEO trends to watch out for
As search engines continue to evolve, so do SEO techniques. It’s important for businesses to stay up-to-date with the latest SEO trends in order to maintain their online presence. Some of the top SEO trends to watch out for in 2025 include:
Voice search optimization
With the increasing popularity of voice assistants like Siri, Alexa and Google Assistant, optimizing your website for voice search queries will become crucial. This includes using natural language in your content, optimizing for long-tail keywords and providing concise and direct answers to common questions.
Mobile-first indexing
As more and more users access the internet through mobile devices, search engines are prioritizing mobile-friendly websites. It’s important to ensure that your website is responsive and provides a seamless user experience on mobile devices.
User experience (UX) optimization
Search engines are placing a greater emphasis on user experience when ranking websites. Factors such as page load speed, mobile-friendliness, easy navigation and engaging content will play a significant role in SEO rankings.
Video SEO
Video content continues to gain popularity, and search engines are increasingly favoring video results. Optimizing your videos with relevant titles, descriptions and tags, as well as providing transcripts and captions, can help improve your video’s visibility in search results.
Featured snippets and zero-click searches
Featured snippets are concise answers displayed at the top of search results. Optimizing your content to appear in featured snippets can help increase your website’s visibility and drive more organic traffic. Additionally, zero-click searches, where users find the information they need directly on the search engine results page without clicking on any website, are becoming more common. Structured data markup and providing clear and concise answers can help your content appear in these zero-click search results.
Related SEO articles & resources
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Brightspot CMS leads in Core Web Vitals, outperforming WordPress, AEM, and more. Hear from Brightspot SEO expert Miles De Feyter why page performance is a key SEO ranking factor.
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