Turn insights into impact
Brightspot’s collection of analytics tools and dashboards gives you the insights you need, when you need them, to take action.
Robust analytics, real results
Easily capture and analyze the state of your content performance at any given moment. With Brightspot’s analytics capabilities, you’ll be able to see which content is ready for promotion, identify gaps or assets requiring attention and understand what’s working best for you, all within a consolidated and comprehensive dashboard. With secure role-based access, dedicated custom report-building area and report scheduling, your team can make data-driven content decisions easier.
Robust, custom content reports
Create, track, schedule and share reports that detail the impact of your content, over any timeframe.
AI insights & control
Gain full transparency into AI-generated content, down to the field and author level, for complete oversight and tracking.
Performance at a glance
With customizable dashboards, view the metrics that matter most in one streamlined view, empowering smarter, data-driven decisions.
Unified analytics, unmatched insights
Connect your content to leading data sources for a holistic view of your performance that drives smarter data-backed decisions.
Easily add your Google Analytics 4 account to your site. View data from your Google Analytics account in different visualizations in the Brightspot Analytics dashboard.
Publishers have the ability to integrate with Google Tag Manager and implement tracking across their sites or apps to better understand conversions, metrics, etc.
View data from your Adobe Analytics account in different visualizations in the Brightspot Analytics dashboard.
Comscore
The Comscore integration allows you to collect analytics on your site and feed the metrics back to the Comscore app.
Parse.ly
The Parse.ly integration allows you to collect analytics on your site and feed the metrics back to the Parse.ly app.
With Semrush, gain more actionable insight into exactly which keywords your content needs to better engage audiences when they search for content on the internet.
Firebase
View data from your Firebase account in different visualizations in the Brightspot Analytics dashboard.
Pendo
Brightspot users can receive behavioral reports on usage of different CMS features with the Pendo integration.
Don’t see what you want here? Brightspot integrates with over 7,000 common business applications. Talk to us today about how we can automate workflows across your entire tech stack.
Related analytics resources
SEO needs a seat at the redesign table from day one. Delaying SEO planning can lead to costly traffic drops and search visibility issues.
In today’s nonstop news cycle, the right CMS can be a newsroom’s greatest asset. From real-time publishing to AI-driven tools, Brightspot helps media teams deliver faster, smarter and more effectively.
Hear from Brightspot SEO expert Miles De Feyter about whether Google’s early promise to creators contrasts with today’s zero-click search trends, shifting traffic dynamics and SEO tactics.
Brightspot CMS leads in Core Web Vitals, outperforming WordPress, AEM, and more. Hear from Brightspot SEO expert Miles De Feyter why page performance is a key SEO ranking factor.