Platform capabilities

Optimize faster with
built-in experimentation

Run A/B/n tests directly in your CMS — no dev or delays, just faster results.

Experiment where your team works
Context switching kills productivity. With experimentation embedded in the CMS, teams can stay in their flow and deliver standout experiences.
Learn more about Experimentation
LAUNCH
Quickly create variations and start tests directly in Brightspot.
LEARN
Remove guesswork and view results in one consolidated dashboard.
OPTIMIZE
Immediately deliver on your goals and increase conversions.
Unlock faster, smarter experimentation
Accelerate A/B testing with AI and take action more quickly and at scale.
Brightspot experimentation targeting and traffic allocation features
Brightspot experimentation dashboard showing results of an example a/b/c test with metrics including visits, conversion rate and days running
Brightspot experimentation search results showing all experiments running with details such as Statues, Start date, Created by and Content Type
Precisely target visitors through segmentation.
Brightspot experimentation targeting and traffic allocation features
Easily configure exposure, traffic allocation and goals from the CMS.
Brightspot experimentation dashboard showing results of an example a/b/c test with metrics including visits, conversion rate and days running
Auto-promote winning variations to maximize conversions.
Brightspot experimentation search results showing all experiments running with details such as Statues, Start date, Created by and Content Type
Empower CMS users with meaningful insights to make informed decisions.
Talk to an expert
graphic depicting A/B testing and experimentation capabilities available in Brightspot CMS
Marketing insights
Why experimentation belongs in your CMS
Experimentation isn’t just a luxury reserved for companies with dedicated optimization teams. It’s a critical ingredient in the recipe for digital growth.
Read the article
  • I don’t have a dedicated person for conversion rate optimization, but I do have a team full of curious marketers and a really good CMS. That combination means we can keep testing layouts, headlines and CTAs without slowing down.
    Jessie Kennedy, Vice President, Marketing, Brightspot
Connect with the Brightspot team
Related resources
The new digital campus: How universities are reinventing experiences in higher education
Higher education is under pressure to deliver seamless, student-first digital experiences that rival the best of the private sector. Institutions like Brigham Young Unversity, the University of Exeter and Kent State University are proving that transformation is possible by blending governance, technology and culture.
Mastering content marketing psychology to create high-converting content
Every piece of content subtly influences consumer decisions, shaping how they think, feel and act. By mastering the psychology behind content marketing, you can craft messages that resonate, build trust and drive conversions effortlessly.
The power of one: Multisite CMS experiences to unite a house of brands
Managing a house of brands? Learn how a multisite CMS ensures seamless content workflows, consistent user experiences and cost savings across all digital touchpoints.