Optimize faster with
built-in experimentation
Run A/B/n tests directly in your CMS — no dev or delays, just faster results.
Context switching kills productivity. With experimentation embedded in the CMS, teams can stay in their flow and deliver standout experiences.
LAUNCH
Quickly create variations and start tests directly in Brightspot.
LEARN
Remove guesswork and view results in one consolidated dashboard.
OPTIMIZE
Immediately deliver on your goals and increase conversions.
Unlock faster, smarter experimentation
Accelerate A/B testing with AI and take action more quickly and at scale.
Precisely target visitors through segmentation.
Easily configure exposure, traffic allocation and goals from the CMS.
Auto-promote winning variations to maximize conversions.
Empower CMS users with meaningful insights to make informed decisions.
Experimentation isn’t just a luxury reserved for companies with dedicated optimization teams. It’s a critical ingredient in the recipe for digital growth.
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