Optimize faster with
built-in experimentation
Run A/B/n tests directly in your CMS — no dev or delays, just faster results.
Experiment where your team works
Context switching kills productivity. With experimentation embedded in the CMS, teams can stay in their flow and deliver standout experiences.
LAUNCH
Quickly create variations and start tests directly in Brightspot.
LEARN
Remove guesswork and view results in one consolidated dashboard.
OPTIMIZE
Immediately deliver on your goals and increase conversions.
Unlock faster, smarter experimentation
Accelerate A/B testing and take action more quickly at scale.
Precisely target visitors through segmentation.
Easily configure exposure, traffic allocation and goals from the CMS.
Auto-promote winning variations to maximize conversions.
Empower CMS users with meaningful insights to make informed decisions.
Why experimentation belongs in your CMS
Experimentation isn’t just a luxury reserved for companies with dedicated optimization teams. It’s a critical ingredient in the recipe for digital growth.
See Brightspot Experimentation in action
See how you can launch, analyze and optimize tests without ever leaving your CMS.
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