Featured CMS use case resources
Microsites are generally intended to support specific digital campaign goals that diverge slightly from your main website or require a dedicated set of styles, content and calls to action in support of the campaign. Let's delve deeper into the ways a microsite differs to a website, and how your CMS needs to be configured to support microsite creation.
Here are five best practices to help you improve your content strategy—and increase engagement.
With e-commerce demand at an all-time high and marketing budgets at an all-time low, marketers are in need of tools that allow them to do more with less when it comes to scaling their content approach. A modular content approach supports content reuse and optimization.
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
Explore CMS use cases
Brightspot CMS truly becomes your platform. You can extend it with your business logic and workflow because Brightspot is designed to grow with your content business. Here are some tailored applications for your unique use case.
Rapidly transform your digital footprint with a platform that lets you consolidate all of your B2B publications into a single instance.
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.
Maintain control and increase efficiencies across all your digital assets, including re-use, version control, rights management and user access.
Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Drive revenue growth with a commerce platform that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.
Deliver results and scale to future growth with a content management system that powers publishing consistency and efficiency across your entire organization.
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Manage your portfolio of microsites with a CMS that’s flexible enough to support individual campaign customization alongside shared features like assets, templates, integrations and more.
Manage every site in your portfolio in a single instance and publish to multiple languages with our translation tools.
"Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future."
- Senior Manager, Digital Strategy
- Senior Manager, Digital Strategy
"For us, Brightspot offers a lot of benefits. We are really excited to be able to pair the out-of-the-box features that come with the upgraded version of Brightspot with our custom development to be able to provide a sleek, modern CMS for our evolving newsroom."
- Senior Project Manager, POLITICO
- Senior Project Manager, POLITICO
"We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories and that our editorial content integrates with our auction engine to provide a seamless experience for our users."
- Vice President, Platform and Application Strategy
- Vice President, Platform and Application Strategy
"It's been four years since the initial implementation, and our editorial staff continues to be very happy with the platform. U.S. News anticipates using Brightspot for many years to come."
- Senior Vice President of Technology, U.S. News & World Report
- Senior Vice President of Technology, U.S. News & World Report
"It's a Ferrari of a system. Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster."
- Director of Multimedia, National Geographic
- Director of Multimedia, National Geographic
"Brightspot improved the quality of life for our editorial team, who can now manage sites, collaborate and publish experiences faster and more seamlessly than ever to meet the demands of our audience. It also empowered our development team, giving them total control over the look and feel of our platform."
- Director of Technology, Televisa Digital
- Director of Technology, Televisa Digital
