TV Azteca logo
Case studies
Back to Case studies

Boosting efficiency and reducing costs: TV Azteca's transformation with Brightspot CMS

TV Azteca case study promo

Discover how TV Azteca transformed its digital landscape with Brightspot CMS, gaining greater enhanced efficiency, agility and cost savings across dozens of sites across its media portfolio.

TV Azteca by the numbers

Bank icon
$1 million
Annual cost savings with replatforming
icon illustrating Brightspot CMS platform benefits
13 sites
Migrated off Adobe AEM
Mobile device icon
Headless applications delivered
Rocket launch icon
7 months
Migration project timeline

The TV Azteca challenge

TV Azteca, Mexico's second-largest media company, faced significant challenges with their legacy content management system (CMS), Adobe Experience Manager (AEM). Despite its initial benefits, AEM had become costly and time-consuming, hindering the company's digital innovation efforts. To maintain competitiveness as a high-volume publisher in the evolving digital landscape, TV Azteca needed a CMS technology partner that would enhance efficiency, ease of publishing, and reduce costs. They also sought a platform that could leverage artificial intelligence, big data tools, and other integrations for improved competitiveness.

TV Azteca case study promo

The Brightspot solution for TV Azteca

TV Azteca strategically decided to transition from AEM to Brightspot, a powerful and highly flexible CMS solution. They were impressed by Brightspot's team and their commitment to delivering customized solutions. Over a period of seven months, TV Azteca collaborated with Brightspot to develop a tailored solution that met their specific requirements. The solution included consolidating their multisite publishing into one CMS, enabling them to manage all sites and apps from a single authoring point. Additionally, Brightspot provided an Opta Sports data solution and a headless solution, allowing TV Azteca to program content for their six apps seamlessly.

TV Azteca case study promo

The outcome for TV Azteca

By migrating 13 different properties from AEM to Brightspot, TV Azteca experienced immediate benefits. Their content creators and developers experienced a significant increase in power, freedom, and agility. With the ability to manage all sites and apps from a single CMS, TV Azteca's editorial teams gained efficiency and ease of publishing. The integration of an Opta Sports data solution enhanced the editorial experience. Moreover, the replatforming decision resulted in substantial cost savings, with TV Azteca estimating average annual savings of $1 million compared to the previous CMS.

This successful transformation positioned TV Azteca for future success as one among many global media companies that rely on Brightspot to deliver highly personalized, fully optimized digital experiences for its audiences.

TV Azteca case study promo

TV Azteca in brief

House icon
Mexico City, Mexico
Brightspot iconography
Media & broadcasting
Handshake icon
Customer since
App Window
CMS use cases


More Brightspot customer success stories

The CMS trusted by the world’s leading brands

Let us give you a demo
Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

Request Demo