Brightspot CMS case studies

With customers spanning dozens of industries including media, publishing and entertainment, technology and software, and business services, Brightspot makes an impact on customers’ businesses on day one. Find out here how Brightspot CMS is helping some of the world's leading brands reach greater outcomes.

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The American Junior Golf Association's CMS supports live events, tournament scorecards, player leaderboards and membership management.
Arizent was able to increase engagement with its professional communities and unlock new growth opportunities with Brightspot.
BYU solved its content complexity with a centralized approach that now supports over 900 sites across the university's educational ecosystem.
In spite of a global pandemic, Caracol TV successfully replatformed six sites onto one platform with Brightspot in just four months.
With the help of Brightspot's out-of-the-box flexibility, the DispatchHealth website was migrated off WordPress in less than two months.
Euromoney consolidated to a unified enterprise CMS that would allow for standardization across its portfolio of B2B properties.
FedEx's digital newsroom was transformed in less than 30 days with Brightspot's out-of-the-box CMS publishing tools.
Learn how the Hallmark Channel’s website redesign allowed the beloved creator of holiday cheer to create a more holistic viewer experience.
Healthgrades needed to extend its unique physician data—along with personalized content—to target audiences across partner sites.
Learn how we're helping the golf giant scale their business and increase brand consistency with a streamlined multisite CMS.
With its headless CMS, the studio can rapidly publish content to its website and microsites for its blockbuster movies and TV shows.
The L.A. Times modernized its entire editorial newsroom to manage the intake, production and distribution of content in just 12 months.
Stuck with a one-dimensional WordPress solution, Marriott turned to Brightspot to invigorate corporate storytelling across its brand portfolio.
Mattress Firm partnered with Brightspot to relaunch its website and the company blog, increasing brand awareness and revenue growth.
MediaDC wanted to streamline their editorial processes, decrease dependence on IT and cut costs. We helped them achieve all three.
Brightspot helped National Geographic’s team organize, present and deliver dynamic multimedia experiences faster than ever before.
NBC Sports Athlete Direct uses a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.
Scripps first partnered with Brightspot in 2017 to reinvent the editorial experience for its digital content contributors.
The global membership organization migrated five brands to a unified CMS in less than four months, driving efficiency and brand consistency.
Sotheby's has been uniting collectors with world-class works of art for more than 250 years. See how Brightspot is helping them win in the digital world.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results.
Today, with Brightspot as its backend, Televisa manages nine sites—eight of which are headless—from one CMS. Find out how it works.
Brightspot enables Univision to deliver the latest news and entertainment across its digital portfolio to millions of Hispanic Americans.
In just five months, we empowered the team at U.S. News and World Report to develop, publish and syndicate content more easily than ever.
A global leader in satellite technology, Viasat need an alternative to Adobe AEM for its busy comms team to provide rapid and newsworthy company updates.
Walmart can now display the heart and soul behind the giant company with its optimal storytelling and conversation platform. Learn how Brightspot helped.
With Brightspot, Zonda manages over 20 distinct sites with a singular, powerful CMS that has drastically improved editorial efficiency and cost savings over time.
I’ve worked with Brightspot on a number of strategic initiatives at Golf Channel and have been consistently impressed with the team and the technology. Brightspot literally empowers all digital teams members, from editors, to product managers to marketers and more, to utilize the full suite of tools within CMS to create a premium customer experience.
Vice President of Digital Strategy & Partnerships, NBC Sports
Brightspot is the piece of software sitting between every system we have. It is the digital brain of Univision.
Vice President of Products, Univision
We are very pleased to have the Brightspot CMS as the foundation of our technology ecosystem. We love the powerful workflow engine, and the ease of use of the Brightspot platform that supports all of our digital content experiences for our customers and users.
Vice President of Digital, Caracol TV
As a media company, we need a range of tools to report and publish stories in a variety of formats. The team at Brightspot has been a great partner for us, and the product has been pivotal to streamlining our editorial operations across our CMS, assignment desk and asset management. They provide an extremely flexible and scalable solution that has evolved with us to meet the needs of our newsroom, audience and customers.
Chief Technology Officer, Los Angeles Times
The Brightspot team has been integral in helping us grow our audiences and users, we love how intuitive and easy the Brightspot CMS is to use. Best of all, we know that we have the right technology platform that will support our needs from now to the future.
Director of Brand, GIN Group/IDC
Our move to Brightspot and our work with the Brightspot team are important, foundational elements that are key to the success of our digital strategies. Brightspot is a collaborative partner, working thoughtfully with our teams to solve for our web development challenges.
Vice President of Digital Services, WGBH
The Brightspot team has been a true partner. They’ve worked alongside our employees to build, launch, and optimize new product with great efficiency. I can’t imagine doing what we do without them.
Vice President of Editorial, Healthgrades
Brightspot plays an important role in U.S. News’s efforts to build a world class publishing platform to grow our business and provide consumers with helpful, relevant information to make informed decisions.
Chief Technology Officer, U.S. News & World Report
As we continue expanding our service across multiple platforms, Brightspot allows us to deliver important news and information to audiences across Scripps’ footprint of 60 stations in 42 markets. Scripps’ history of entrepreneurialism means we are always evolving to meet the interests of tomorrow’s consumers, and the Brightspot CMS is an important tool for us as we do this
Senior Director of Digital Technology, The E.W. Scripps Company

More Brightspot news and customer stories

Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well.
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
In just five months, Brightspot empowered the editorial team at U.S. News and World Report to develop, publish and syndicate content more easily than ever.
The Los Angeles Times modernized systems across its entire editorial newsroom to centrally manage the intake, production and distribution of content—including millions of archival assets—in just 12 months.
With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device. Find out how.
Stuck with the limitations of a one-dimensional WordPress solution, Marriott International turned to Brightspot to invigorate corporate storytelling across its portfolio of 30 brands and more than 8,000 hotel properties around the world.

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