The Paris-based online and print publication needed a solution to transform its newsroom operation, optimize its daily digital-to-print production process, and deliver enhanced experiences for both its subscribers and advertisers.
The l'Opinion challenge
As part of its growth trajectory, l’Opinion sought a technology partner to improve the publishing experience for its journalists and editors. The company, owned by Paris-based Bey Medias, also wanted to provide an enhanced experience for readers in order to better engage its audience and increase subscribers.
Founded in 2013, l’Opinion is known for being a new-generation media company that delivers content across web, mobile, print and various social media platforms. With a daily print circulation of over 40,000 copies and more than 1,000,000 unique visitors monthly, it was honored as best daily French newspaper and best international news French site in 2018.
To further its growth objectives and influence as a cutting-edge provider of European-focused political, economic and international news, Bey Medias needed a platform that could help l'Opinion reach its digital transformation goals.
The Brightspot solution for l'Opinion
The Brightspot content platform supports fast, high-quality publishing across channels that will help us grow and adapt to continue succeeding in a digital-first world, thanks to a better customer experience.
Brightspot's powerful content platform—built by publishers, for publishers—delivered an intuitive publishing experience for l’Opinion's newsroom team to elevate and accelerate its reporting. This includes a suite of out-of-the-box tools like the content management system (CMS)'s easy-to-learn rich-text editor; persistent search to make finding any asset fast and efficient; and an array of workflow tools, collaborative features and site permissions that form the backbone of any modern digital newsroom.
l’Opinion's site publishers are also empowered with control over the front-end editorial experience. This includes the ability to build out the site's topic and tag taxonomy to ensure coverage can go as deep and as wide as the publishers need to make their reporting count. New pages and sections can be easily launched and augmented to cover special events and coverage.
As a digital-first publication, l’Opinion's new CMS was equipped to support its growing library of video content, syndicated via third-party video platforms like DailyMotion.com and available seamlessly with Brightspot's robust in-CMS federated-search capabilities.
The outcome for l'Opinion
- Publishing efficiencies were immediately realized by l’Opinion's content teams with the ability to publish content once and distribute across channels like social and video platforms. Content is also fed via content-delivery API to l’Opinion's native applications for Android and iOS.
- Powered with Brightspot's integration with Adobe InDesign, digital content is fed through to that day's print run for the newspaper edition. Three daily digital editions are also made available to the publication's newsletter subscribers, all of which is handled via the CMS.
- Bey Medias' business goals are being met with display advertising to monetize web traffic plus subscriber-only services, including paywall metering on content and subscriber access to certain areas and features within the digital experience.
- Subscribers have access to exclusive content from The Wall Street Journal via a syndication integration on the l’Opinion website, delivering both an enhanced benefit for readers as well as partnership revenue for the publisher.