Stop managing content. Start orchestrating it.
Build your workflows, decide where humans need to sign off and let it run.
It is no-code by default, so you get value on day one without using up developer time. And because you can require human approval at key steps, you can let Esca handle the repetitive execution while your people stay focused on strategy and oversight.
Esca Automations is a standalone service, separate from your CMS. Every automation is built from three parts:
Triggers start the automation. Choose a general trigger — run it manually, on a schedule or automatically when another system sends a signal (a “webhook”). A trigger can be tied to something happening in your CMS, such as an article draft being saved, or a weekly analytics update.
-
What excites me about Brightspot and Esca Automations is the ability to connect content, systems and workflows in a way that is intelligent, governed and scalable. In a complex university environment, automating repetitive processes while maintaining standards, consistency and human oversight has the potential to significantly improve how teams work and how experiences are delivered.
Raj Singh, Head of Learning Environments & Technologies at the University of Southern California
Connections are effectively limitless and entirely shaped by your tech stack. Common integrations include Slack, Jira or GitHub alongside your Brightspot environments. Esca becomes the orchestration layer that ties your stack together, giving you the flexibility to adapt as your needs change.
Esca is an anglerfish, and the depths of your content are her territory. Let her take the tedious, repetitive work off your plate so you can spend less time fighting currents and more time in creative flow.
Esca Automations is Brightspot’s workflow automation engine. It automatically performs repetitive content operations tasks, configured and governed by an admin through a visual builder.
No. Admins with the right permissions can build and govern automations through the visual builder, with no developer involvement. Developers can extend Esca with scripts and custom node types when a workflow calls for it.
Both. Esca can run autonomously and it is built with human-in-the-loop oversight, so your team stays in control of the moments that matter.
Esca Automations is a tool for automating day-to-day workflows. The Brightspot MCP server, by contrast, is a technical connection standard (Model Context Protocol) that lets your own AI agents access your content directly, including tools like Claude and ChatGPT alongside agents your own team builds.
Connections are effectively limitless and shaped entirely by you, your team, your workflows and your existing tech stack. Common out of the box integrations include tools like Slack, Jira and GitHub, working alongside your Brightspot environments.
No. Esca Automations is a standalone service that connects to your CMS rather than being installed inside it. Automations are built and carried out in Esca, acting on the connected CMS along with any other systems you integrate, so automation work is managed separately from the CMS it serves.
Esca Automations is available now. Dive into our documentation here or request a demo to learn about how you can get started.
