Privacy Policy

Privacy Policy

This privacy policy (“Privacy Policy”) describes how Perfect Sense, Inc, d.b.a. Brightspot (“Brightspot”, "we", "us" or "our") collects, uses, and discloses, transfers, and otherwise processes and handles (collectively, “Processes”) your personal data. By accessing or using our website and services, or otherwise interacting with us, you are deemed to have read, understood and agreed to our Processing of your personal data as outlined in this Privacy Policy.

Types of data we collect and how we obtain it

We obtain information about you when you disclose it to us in the course of using our services, such as:

  • information shared with us when you contact us for assistance or support
  • your billing and contact information when you subscribe to any of our paid services and transaction records of payments made to or from you in relation to such services
  • your marketing and communications preferences, which includes your preferences about receiving marketing from us or third parties, and the ways in which you prefer to be contacted
  • any information you share when you upload content to a website hosted by us

We collect contact information when you communicate with us through certain channels of communication, such as:

  • your email address when you communicate with us through email
  • your mailing address when you communicate with us by post
  • your social media handle when you communicate with us by social media

We gather technical information relating to you when you use our services, such as:

  • your internet protocol (IP) address
  • records of when you logged in or logged out of your account
  • prior visits to our sites

We may supplement the data gathered above with other data already in our systems, to help us associate you with your employer or another organization, for sales and marketing purposes.

We also collect technical information aggregated from all our users, such as:

  • browser type and version
  • device type
  • time zone, country, and city
  • operating system and platform
  • user demographics and statistical data
  • other aggregated data about the devices and software used to access our website and services.

We may also obtain information about you where it is publicly available, or where required or permitted by law.

How we use data

We only use your personal data where permitted by law.

Most commonly, we will use your personal data to perform a contract entered into with you, where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests, and/or where we need to comply with a legal obligation.

This includes the following general purposes:

  • register you as a user and/or customer, including creating your user accounts 
  • providing support or assistance to you and responding to your queries
  • processing and managing your payments, fees and charges, and collecting and recovering money owed to us, if you subscribe to our paid services
  • providing you with marketing or other communications in accordance with your preferences
  • responding to your messages by email, post, social media, or other channels of communication
  • hosting your application and providing you with other products or services that you have purchased
  • equipping you with access to third-party tools
  • managing our relationship with you, such as notifying you about changes to our services, updates to the terms and conditions of any service, or asking you to leave a review or participate in a survey
  • administering and protecting our business and the services, troubleshooting, data analysis, testing, system maintenance, support, reporting, hosting data, and other functions
  • delivering this website and other websites hosted through us

We will only use your personal data for the purposes for which we collected it, unless required or permitted by law.

Aggregated technical information

We study aggregated technical information to better understand our users and improve our products and services. For example, we may prioritize how we optimize features based on which features are the most widely used. Aggregated data does not directly reveal your identity. However, it may indirectly identify you if combined with other data. We treat the combined data as personal data governed by this Privacy Policy.


A cookie is a small amount of data, which typically includes an anonymous unique identifier, that is sent to your browser from a website's computers and stored on your computer’s or device’s hard drive.

Cookies are required to use the Brightspot CMS and to visit and navigate our websites.

Brightspot gathers no information about you from your use of the Brightspot CMS.

This and other websites owned and operated by Brightspot (“our websites”) are for informational, service provision, and marketing purposes, and as such certain technologies, including technologies using browser cookies and those that gather information about your visits are operating on this site. These technologies are typical of commercial websites.

We do not disclose or use your information gathered from our websites to advertise any third party’s products or services. However, we may disclose your information to third-party advertising partners to market our own services and grow our services’ user base, such as to provide targeted marketing about our own Services via third-party services.

How we share data

Brightspot may share your personal data from time to time as detailed below. We take reasonable measures to ensure that third parties with whom we collaborate protect your personal data.

Brightspot does not sell your personal data.

Integration with third parties

Brightspot CMS integrates with third party platforms to provide you with a seamless range of features and services. Where you request integrations with third parties, we may share data with them as required to facilitate and give effect to the integration.

Data storage

Brightspot’s servers are located in The United States of America, unless specific provision is made in your contract otherwise. By using our services, you consent to the transfer and storage of your data on our servers. From time to time, Brightspot may also use third party vendors and hosting partners to store data. These third party vendors and hosting partners may be located in a country other than the US or your country of residence. By using our services, you also agree to us sharing data from you with our third party vendors and hosting partners so that we can provide you with our services.

Vendor assessments

Brightspot relies on third party vendors for infrastructure, professional advice, and other critical aspects of its business operations. Brightspot has vendor selection processes in place to assess vendors for suitability, including in relation to how vendors handle personal data. Brightspot ensures that it has legally binding arrangements with vendors to ensure that personal data disclosed to vendors is protected to the same standards that Brightspot itself offers, and in compliance with all applicable personal data protection laws.

You can find Brightspot’s subprocessors at

Disclosures required by law

Brightspot may disclose your personal data under special circumstances, such as where required by any applicable law or regulation.

Withdrawing consent

You may withdraw your consent to our use of your personal data at any time. However please note that we collect personal data where we believe it is necessary to provide you with our services. Accordingly, if you withdraw your consent to our use of your personal data, we may not be able to provide such services to you.

Access and correction of your personal data

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. You may request access to your personal data, and correction of incomplete or inaccurate personal data, at any time.

Retention of personal data

Brightspot retains your personal data (i) where necessary to fulfill the purposes for which we collected it; (ii) where necessary for business or legal purposes; or (iii) where required or permitted by law.

Third party links

Our websites may include links to third party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third party websites and cannot be responsible for their products and services, information, materials, and practices including security practices. If you access any third party website, service, or content, even if it is through a link from our website, you do so at your own risk. We encourage you to read the privacy policy of every website you visit.


We may periodically update this Privacy Policy. We will notify you about significant changes in the way we treat personal information by sending a notice to the email address specified in your contract, if applicable, and/or by placing a prominent notice on our site.


Any questions about this Privacy Policy or your personal data should be addressed to

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