Helping global brands deliver personalized experiences
Create and distribute content in mere minutes
Fast track your content strategy and launch an impeccably branded experience in less than 100 days. Brightspot is the catalyst content teams use to quickly build and fire up an unstoppable content engine. Dive into modular content types, out-of-the-box templates and a forward-thinking design system, all paired with an all-encompassing toolkit for authoring, editing and working together.
Empower your team—and your tech
Brightspot is an enterprise-grade powerhouse of tools and templates that can be tailored to your specific business needs, for today and beyond. Our robust, ready-to-go library is fully customizable to meet the demands of your business, content contributors and developers. But we don’t stop there: we offer the flexibility to craft front-end experiences, ensuring content delivery exactly as you need it.
Simplified content creation—for everyone
Immerse your team in an intuitive and delightful content creation process, where power and adaptability meet ease. Catering to everyone from devs to the least technical user imaginable, Brightspot scales while ensuring ease of use, allowing everyone in your organization to play their part without headaches.
Top features your team will love
Personalized content types
While our extensive selection of 100+ content types and templates are available right out of the box, you can also adapt them to your needs or construct your own to produce brilliant content. Through our intuitive editorial content type functionality within the CMS, users have the ability to design their content types. This can be done using a diverse range of field types, from simple text and rich media to specific options like dates, numbers, and even direct references.
Custom, drag-and-draw workflows
Brightspot's drag-and-draw workflows absolutely redefines the CMS user experience. Users can sketch out their workflows, complete with adjustable statuses and transitions, which work for various sites and content types. For those looking for an extra layer of customizability, developers can expand the workflow system to accommodate multiple flows for each content type. Plus, real-time workflow notifications ensure you're always in the loop at every step in the process.
Modular, composable content
Designed for modularity and reusability, the features, functionality and tools in Brightspot empower you to consistently streamline content creation, ensuring efficiency and simplicity.
The Brightspot Design System offers effortless customization of your front-end. Utilize our pre-built presentation layer components without writing a single line of code, extend them swiftly with minimal coding, or entirely tailor them to align with your brand, budget, and objectives – ensuring your digital experiences are a perfect match for your needs, both now and in the future.
Want to connect with a third-party system, whether bespoke or enterprise? No problem! Through our APIs, you can exchange metadata between your CMS and any third-party platform, amplifying the value of your existing infrastructure. Plus, if you're looking to hit the ground running, pick from our selection of 50+ ready-to-use integrations available right from the start.
Solutions for your digital experiences
Supporting thousands of properties across the globe, you can mold the Brightspot platform to support your most complex business needs, no matter the use case.
Efficiently manage content across your digital and print portfolio with a CMS platform that’s built to help you streamline processes and move quickly.
Connect with the right audiences worldwide with the right content to get your name and story front and center.
Drive revenue growth with a content management system that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.
Don't take our word for it
Brightspot makes it possible for us to serve our audience with the information they crave faster and more easily than ever before.
Chief Digital Officer, MediaDC