Create better content, faster
Produce engaging content thanks to Brightspot’s digital toolkit that will quickly become any content creation team's most trusted asset.
Content types & templates
Start telling a compelling brand story on day one using the 100+ pre-built content types & templates. Plus, you can create your own custom types - either directly on the platform or via code.
Intuitive UI
Anyone - even non-technical users - can begin creating content with easy-to-master features in the most intuitive, personalized content management system.
Best-in-class SEO features
Start organically ranking above your competitors with SEO functionality that helps you get your story in front of the right audiences.
Storytelling data
View key, real-time metrics to analyze performance and uncover areas where you can improve.
The CMS your team needs
Take a look at how other digital teams solve their enterprise content management challenges using some of the most powerful and important features in Brightspot CMS.
“Brightspot has an incredibly fast, sleek front end, and the back end is intuitive, simple and effective. Basically, it helps us publish faster.”
Director of Multimedia, National Geographic
Give your team the ultimate content creation experience
Empower your digital team to get started on day one with 100+ pre-built content types & templates, collaboration features and out-of-the-box integrations.
100+ ready-to-use templates & types
Brightspot comes with a wide array of built-in content templates like articles, lists and photo galleries and supports the creation of custom templates to support your unique needs.
Collaborative content creation
Allow users to work side-by-side using viewing and locking capabilities, plus tagging and conversation functions which allow collaboration right in the CMS.
Instant notifications
Increase your speed by enabling personalized notifications designed to keep you up to date on content as it moves through the workflow.
Seamless integrations
Talk to our team about building custom options for your business to integrate your tech stack on day one, or choose from out 70+ ready-to-use plug-ins.
Optional add-ons
Maximize efficiency and manage things all in one place with
Brightspot add-ons Assignment Desk and Media Desk
Brightspot add-ons Assignment Desk and Media Desk
Streamline workflows and improve collaboration with the ability to ideate, assign and track tasks all in the CMS
Track and manage assets with full digital asset management capabilities, digital rights management and a brand portal
More features digital teams love
Flexible dashboards
Create and manage dashboards globally, by site, by role or by user, empowering your team with the most relevant content and tools where they’re needed most.
Multisite support
Run multiple sites—each with a different front-end UI—from a single CMS. Manage content across many properties, sharing content based on business rules.
Users, roles and permissions
Create custom roles using an incredible permission system that can set site-, tool- and content-level permissions for users.
Workflow engine
Create custom workflows with the click of a button that are designed to meet your unique business processes and streamline communication.
Search
Search from anywhere in the CMS to locate content like videos and images that are housed both in and out of the Brightspot platform.
In-context help
Eliminate confusion around product enhancements and easily train up new staff by referencing guides that put answers at users’ fingertips.
Embedded DAM
Utilize built-in digital asset management (DAM) capabilities to search, upload, edit and reuse images, videos and more—all from one platform.
Theme management
Control the look and feel of a site’s front end by starting with the built-in theme or via simple upload—no code deployment required.
Audience segmentation
Deliver the right message at the right time to the right users by establishing targets and delivering targeted content variations.
Translation management
Reach global audiences using robust translation management features, which support both automatic translation or manual translations if you prefer.
Built-in analytics
Get the insights you’re looking for using the built-in content analytics widgets, which pull in information right from Google Analytics.
Security
Brightspot offers integrations with leading IDPs, including OneLogin and Active Directory, as well as two-factor authentication.
Extend your tech stack effortlessly
Advertising
Monetize content and pages within your website or app
Analytics
Collect and view site performance data and gain actionable insights
AI & machine learning
Enhance content creation and delivery with AI and machine-learning tools
Content syndication
Distribute content quickly via the world’s biggest social-media platforms
E-commerce
Use storytelling to increase your revenue through a commerce-as-content approach
Marketing
Reach the right digital audiences through an integrated martech stack
Media libraries
Easily search for assets via external sources directly from the CMS
Paywalls & payments
Manage your eCommerce payments, digital access and subscriptions
Social
Embed posts from all of your social networks directly in pages
Translations
Reach global audiences through machine and human translation services
Video
Multimedia publishing via the most popular online video providers