Trusted by leading brands
The e-commerce features you need for your CMS
Digital commerce goes beyond simply completing a transaction. Use the power of storytelling to make sure each product delivers maximum content ROI.
Authoring and collaboration
Create world-class shopping experiences with intuitive creation tools and collaborative features that will make all your content shine.
Customizable content types and templates
Start creating content on day one with 70+ pre-built content types & templates. Plus, create custom types - either directly on the platform or via code.
Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
Images and editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
Modular content
Create once, distribute everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories, and that our editorial content integrates with our auction engine to provide a seamless experience for our users.
Vice President, Platform and Application Strategy
Related e-commerce resources
Headless commerce offers numerous benefits that enable you to improve customer engagement and grow your business. Find out here how to harness the power of headless commerce to boost your online sales, performance and brand recognition.
Search your Shopify store(s) from within the CMS via the integrated search functionality, import the products you would like to publish within Brightspot, and then seamlessly turn your Shopify products into Brightspot-published digital content.
Vodafone New Zealand turned to Brightspot to help migrate from its legacy Drupal CMS to a dynamic content platform that would allow the telecommunications leader to deliver a transformative customer and corporate experience.
Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.
E-commerce is an increasingly critical aspect of nearly every organization that has products or services to sell. Combined with the right CMS, any organization—from retailers to corporate brands, independent businesses to media publishers—can create, manage and publish digital content to tell their story, engage their audience and market their products.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.
More Brightspot use cases
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Manage every site in your portfolio in a single instance and publish to multiple languages with our translation tools.
Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Deliver results and scale to future growth with a content management system that powers publishing consistency and efficiency across your entire organization.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.
