Drive more sales with content that converts

Sell products and drive revenue with an e-commerce platform that connects your customers to the stories behind each item in your digital storefront.

  • Mattress Firm customer logo
  • Banner Solutions logo
  • Sotheby's logo
illustration depicting important e-commerce features for a website
Turn browsers into buyers through content-as-commerce
From voice-enabled smart devices to shopping on the go with a mobile phone, consumer retail has transformed over the past several years. Don’t let your technology hinder your ability to drive product awareness and revenue.
The e-commerce CMS features you need
Digital commerce goes beyond simply completing a transaction. Use the power of storytelling to make sure each product delivers maximum ROI.
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Authoring and collaboration
Create world-class shopping experiences with intuitive creation tools and collaborative features that will make all your content shine.
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Ready-to-go content types and templates
Start creating content on day one with 100+ pre-built content types and templates designed for e-commerce. Plus, create custom types directly on the platform or via code.
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Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
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Image editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
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Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
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Modular content
Create once, distribute everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
Real outcomes for customers
78%
increase in luxury goods sold
Sotheby’s
20%
decrease in bounce rate
Mattress Firm
59%
increase in site sessions
Banner Solutions
Brightspot helped Sotheby’s transform its digital presence by replacing a restrictive legacy CMS with a flexible, media-rich platform that integrates seamlessly with its auction engine. This enabled the company to deliver immersive, editorial-driven experiences that boosted engagement and drove a 78% increase in luxury goods sold online.

Connecting your content to your e-comm experience delivers a unified experience for your shoppers, enhances SEO and streamlines your operations, saving you time and resources while increasing sales. Brightspot is purpose-built to connect your content experiences to your e-commerce platform, right out of the box, so you can be on your way to increased conversion.

Related e-commerce resources
Learn how Whelen Engineering modernized its website, streamlined product publishing and laid the foundation for future growth with Brightspot.
Integrating a CMS into your e-commerce strategy isn’t just about managing content — it’s about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.
Unlock the power of DXP for e-commerce. Enhance customer engagement, streamline operations and boost conversions with personalized, omnichannel digital experiences.