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CMS for e-commerce

Drive revenue growth with an e-commerce platform that treats each of your products as content, enabling you to optimize content-to-commerce opportunities across all touchpoints.

From voice-enabled smart devices to shopping on the go with a mobile phone, consumer retail has transformed over the past several years. Don't let the technology you use hinder your ability to drive product awareness and engagement—and close that all-important sale.

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Real outcomes for customers

Here are just a few Brightspot customers leveraging the Brightspot CMS as part of their e-commerce operations. Talk to us today to see how we can help transform and grow your online retail presence.
sothebys logo
mattress firm logo
wholefoods logo
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The e-commerce features you need for your CMS

Digital commerce goes beyond simply making the sale. Use the power of brand storytelling to make sure each product is published and managed to deliver maximum content ROI.
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Authoring and collaboration
Create world-class shopping experiences with intuitive publishing tools and collaborative features that will make all your content shine.
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Content types and templates
Configure content types and templates to help writing teams focus on the most essential fields as they complete their work.
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Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
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Images and editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
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Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
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Modular content
Create once, publish everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories, and that our editorial content integrates with our auction engine to provide a seamless experience for our users.
Kiddi Hrobjartsson
Kiddi Hrobjartsson
Vice President, Platform and Application Strategy, Sotheby's

Related e-commerce resources

Want to take your e-commerce site to the next level? A great content management system (CMS) can get you there. A CMS for e-commerce provides software to help you edit, publish and manage many types of content, including product description pages, promotional banners and pop-ups, transactional and marketing emails, and much more.
E-commerce is an increasingly critical aspect of nearly every organization that has products or services to sell. Combined with the right CMS, any organization—from retailers to corporate brands, independent businesses to media publishers—can create, manage and publish digital content to tell their story, engage their audience and market their products.
In order to successfully scale their e-commerce business, brands need to think beyond simple listings for individual products on their online shelves. They need to adopt what's known as 'commerce as content' into their marketing approach in order to reach customers at all touchpoints of the buying experience.
With e-commerce demand at an all-time high and marketing budgets at an all-time low, marketers are in need of tools that allow them to do more with less when it comes to scaling their content approach. A modular content approach supports content reuse and optimization.
There's been a lot of buzz lately around headless commerce. But what is headless commerce, and why is everyone talking about it?
Brightspot has solutions developed specifically to supply e-commerce companies with everything they need to up-level digital experiences for their customers from day one.

More Brightspot use cases

Stay ahead of today’s fast-paced news cycles with a digital-publishing platform that offers the tools your teams need to report, edit, publish and collaborate at speed.
Reach audiences across your digital and print portfolio with a CMS platform that’s been built by publishers, for publishers.
Communicate effectively with your most important audience—your employees—using the same set of tools on which publishers rely to build trust with their readers.
Rapidly transform your digital footprint with a platform that enables you to consolidate all your B2B publications into a single instance.
Manage your portfolio of microsites with a CMS that’s flexible enough to support individual campaign customization alongside shared features like assets, templates, integrations and more.
Manage your most complex and detailed content in a system that’s built to support varied and unique content types, intricate workflows and specific permissions.

Let us give you a demo

Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

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