Stock image for ecommerce content

CMS for e-commerce

Drive revenue growth with a CMS platform that enables you to optimize content-to-commerce opportunities across all touch points.

From voice-enabled smart devices to shopping on the go with a mobile phone, consumer retail has transformed over the past several years. Don't let your technology hinder your ability to drive product awareness and revenue.

Trusted by leading brands

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MattressFirm logo
Banner Solutions logo
increase in luxury goods sold
decrease in bounce rate
Mattress Firm
increase in site sessions
Banner Solutions

Commerce-as-content experiences powered by Brightspot

Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
Mattress Firm recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, the company collaborated with Brightspot to revamp both and its blog, The Daily Doze.
Banner Solutions sought a new e-commerce platform that could overcome limitations, support individual channels and deliver an engaging user experience. After evaluating options like Adobe Experience Manager and Drupal, Banner Solutions chose Brightspot for its flexibility and seamless integration capabilities.

The e-commerce features you need for your CMS

Digital commerce goes beyond simply completing a transaction. Use the power of storytelling to make sure each product delivers maximum content ROI.
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Authoring and collaboration
Create world-class shopping experiences with intuitive creation tools and collaborative features that will make all your content shine.
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Customizable content types and templates
Start creating content on day one with 100+ pre-built content types & templates. Plus, create custom types - either directly on the platform or via code.
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Email newsletters
Reach the right audiences with an integrated martech stack that includes the ability to create and send email newsletters right from your CMS.
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Images and editing
Manipulate individual images for different crop sizes and display options without overriding your source imagery, ensuring a single source of truth.
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Integrated search
Search from anywhere in the CMS to locate content both in and out of the Brightspot platform (including products from, say, your Shopify instance).
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Modular content
Create once, distribute everywhere. With modular content, any asset can be repurposed and reused, saving your teams valuable time and money.
We originally partnered with Brightspot to implement an enterprise CMS that delivered high-quality user experience, which was a success. Now, years later, Brightspot is still ensuring our digital properties embody vivid images, powerful search and compelling stories, and that our editorial content integrates with our auction engine to provide a seamless experience for our users.
Vice President, Platform and Application Strategy

Related e-commerce resources

In the fast-paced world of e-commerce, where brands constantly evolve their image and launch new campaigns, managing digital content can be a daunting task. From juggling multiple sales channels to keeping up with ever-growing product libraries, the need for a centralized solution like digital asset management (DAM) is more crucial than ever, ensuring seamless alignment and efficient management across all fronts.
Integrating a CMS into your e-commerce strategy isn't just about managing content—it's about crafting compelling narratives around your products. As the digital marketplace expands, harnessing the capabilities of a CMS can be the difference between thriving and surviving in the competitive world of online retail.
Discover how Vodafone NZ, Mattress Firm, Sotheby's and Banner Solutions achieve e-commerce success with content-as-commerce storytelling using Brightspot CMS.

More Brightspot use cases

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Hear how Brightspot can turn your digital strategy goals into a reality and see how the lives of your content creators and developers will be changed using our platform.

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