Guide to digital transformation

As consumers and businesses increasingly demand the availability of products, services and information at their fingertips, digital transformation has become a top priority. In fact, 50% of executives agree that digital transformation is the top strategic priority.

Generally, digital transformation refers to the use of technology to create new or improved processes and customer experiences to drive better business outcomes. But not all digital transformation looks alike—and to succeed, each organization must determine which types of transformation they should prioritize.
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It’s clear that the digital experience is one of the most critical factors—if not the most critical factor—that will define businesses’ success immediately and into the future. Learn more here.
In this webinar, our panelists from Mattress Firm Sotheby’s discuss their digital content transformation experiences and how they’ve worked to seamlessly interweave content with commerce throughout the customer journey.
Adobe Experience Manager vs. Brightspot: Brightspot company logo
By Brightspot Staff
July 27, 2018
Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well.
The two biggest differences from when I started in this industry in the 1990s are that it used to be primarily content orientated businesses that were going through rapid digital transformation. So, companies such as newspapers, magazines and organizations for whom creating content was central to their mission. Now, it is truly every business. Whether creating content has historically been part of their business or not, they have had to become content businesses. The second difference is the speed and pace at which transforming into a digital content business now needs to happen.
James Clark headshot
James Clark, VP of Product, Brightspot
As the need to transform digitally increases, businesses’ likely first question is, "Where do we begin?” Here are the three key things to look for in a CMS as you start on the path toward digital transformation.
Brightspot Principal Product Manager Jon Rojas shares about what he sees as critical CMS needs for starting down the digital-transformation path.
Speed, flexibility and efficiency: for any business looking to start or continue their digital transformation journey this half, these three capabilities are a must.
Companies are doubling down on digital transformation to remain competitive as we approach a post-pandemic world. Reasons for investing in digital transformation include enabling faster innovation, needing to modernize and becoming more resilient.
Digital transformation doesn't have to become a huge undertaking that cripples your organization. With over a decade of helping out customers launch world-class digital experiences, here are 11 simple mantras to keep in mind.
The need for speed is paramount for organizations looking to get ahead and stay ahead of the competition. But don't let the concept of MVP—minimal viable product—hinder digital transformation. Instead consider your MVP as your most valuable product.

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