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The human element in digital transformation: Why this is a key consideration when selecting a CMS

The human element in digital transformation illustration

In the journey of digital transformation, the human element plays a crucial role, particularly for digital buyers evaluating new content management systems (CMS). While technology drives transformation, its success hinges on aligning with human needs and capabilities. Here, we take a look at the importance of the human element when selecting a CMS to aid digital transformation.

Understanding the human element in digital transformation

Anne Neubauer
By Anne Neubauer
May 24, 2023
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Digital transformation transcends mere technological implementation; it's about the impact of these technologies on people—employees, customers and stakeholders. For digital buyers, recognizing the human element means opting for a CMS that enhances user experience, encourages collaboration and meets the diverse needs of its users.

User-friendly CMS interface for enhanced productivity

A CMS should be intuitive and user-friendly, enabling users of all technical levels to manage and publish content efficiently. This ease of use is essential for maintaining productivity and ensuring the CMS facilitates, rather than hinders, the digital transformation process.

Personalization: catering to diverse user needs

A CMS in the digital transformation era must address varied user needs through personalization. It should offer tailored experiences for different user groups, whether customers seeking relevant content or employees needing specific tools, ensuring the CMS adapts to various requirements effortlessly.

Collaboration features to foster teamwork

Collaboration is a cornerstone of digital transformation. The ideal CMS should support teamwork with features that enable easy sharing, communication and joint content creation, thus enhancing team efficiency and creativity.

Training and support for smooth transition

Transitioning to a new CMS can be challenging. Selecting a CMS that provides comprehensive training and support is crucial for a seamless shift, ensuring all users are comfortable and proficient with the new system.

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Feedback mechanisms for continuous improvement

A CMS with feedback collection and analysis capabilities is invaluable for ongoing improvement. This feature allows digital buyers to gauge user experiences and preferences, making necessary adjustments to better meet user needs.

Scalability to accommodate growth

As digital transformation evolves, so should the CMS. It must be scalable, capable of adapting to the business's and its users' growing needs, ensuring long-term value and adaptability to changing demands.

Security and compliance for user trust

In the digital age, security and compliance are paramount. A CMS that prioritizes data security and adheres to compliance standards is vital for building and maintaining trust among users, an essential aspect of the human element in digital transformation.


For digital buyers, the human element is a critical factor when evaluating a CMS for digital transformation. A CMS that is user-friendly, customizable, collaborative, supportive, feedback-oriented, scalable and secure addresses the human side of digital transformation, ensuring technology serves people effectively.

When assessing CMS options for your digital transformation, focus on those that align with your organization's human aspects. Look for features that enhance user experience, promote collaboration and ensure security. Remember, the success of your digital transformation lies in how well your chosen technology resonates with and supports the people at the core of your organization.


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