Walmart can now display the heart and soul behind the giant company with its optimal storytelling and conversation platform. Learn how Brightspot helped.
By the numbers
The Walmart challenge
Given the depth and breadth of Walmart’s content, the company needed a scalable platform that could streamline the entire publishing process and empower its communications team to operate as editors and publishers.
Sticking with a legacy CMS would have constrained our creativity and undermined our confidence. With a modern CMS like Brightspot, we can move and innovate the way we want now, and in the future.
The Brightspot solution for Walmart
With the Brightspot CMS, Walmart is able to manage eight global websites from a single authoring point, maximizing editorial efficiency and empowering the company to easily weave storytelling into each section of its websites.
Walmart project highlights include:
- User-generated content that can be reviewed within the same editorial interface to keep the brand experience clean while allowing valuable user engagement.
- Increased security and interoperability with a CMS that integrated seamlessly into Walmart's current tech stack in accordance with security requirements.
- Social media integrations that increased the organization's reach and engagement by allowing users to effortlessly log in with social accounts such as Facebook or Twitter and comment on brand properties.