Brand storytelling
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
How Walmart transformed its corporate communications strategy with the power of brand storytelling
Learn how Brightspot CMS and the power of brand storytelling helped Walmart transform their corporate communications strategy.
How Mattress Firm and Sotheby’s transformed e-commerce with content
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers. Discover how two leading brands in very different spaces of the e-commerce spectrum tackled the imperative to create superior content experiences in order to drive customer sales.
How one of the ocean’s ugliest creatures became our adorable new AI agent, Esca
Esca is coming to Brightspot in August, and we wanted to pull back the curtain on how we came up with our agent’s name, face and identity — and why we fell in love with her.
The best CMS for marketing and corporate communications teams: 5 non-negotiable features
After 15 years in marketing, Jessie Kennedy knows what separates a marketing-first CMS from a developer-first platform. Here are the five features that matter most.
Content discovery in action: Transforming storytelling and engagement
Unlock the full potential of your brand with content discovery: streamline storytelling, tailor messaging to key user personas, leverage modular CMS and AI personalization, and accelerate content updates for impactful digital transformation and enhanced audience engagement.
The power of one: Multisite CMS experiences to unite a house of brands
Managing a house of brands? Learn how a multisite CMS ensures seamless content workflows, consistent user experiences and cost savings across all digital touchpoints.
7 corporate marketing success stories: How Brightspot drives results for leading global brands
Discover how Brightspot empowers corporate marketing teams at major global brands like FedEx, Walmart and Whole Foods manage content, enhance customer experiences and achieve measurable business results.
How Special Olympics spreads its message of inclusivity with its portfolio of unique microsites
By integrating microsites within SpecialOlympics.org, the organization has seen 60%+ traffic growth. Discover here how its digital strategy fuels brand awareness.
Audio content management: Harnessing the power of voice through your CMS
Harness the power of voice with audio content management solutions. Easily create, manage and distribute engaging audio content using a user-friendly CMS.
Walton Family Foundation: Transforming philanthropy
Learn how the Walton Family Foundation created a grant database and streamlined its digital asset management with Brightspot, driving impact and engagement.
RealtyMogul revolutionizes real-estate investing by harnessing Brightspot’s hybrid-headless flexibility
RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot’s out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform.
Whole Foods: Delivering brand-storytelling innovation with a headless CMS implementation
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Wayfair: Achieving global content-management flexibility and consistency with a unified content platform
Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform.
Digital storytelling tips to engage your customers
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
NBC Sports Athlete Direct: Connecting student athletes with advertising opportunities in a marketplace designed for brand storytelling
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
How community-focused content strengthens brand trust
Community-focused content goes beyond marketing — it fosters trust, showcases values and strengthens customer relationships. Discover how leading brands use localized, inclusive and purpose-driven content to engage audiences and build long-term loyalty.
Special Olympics: A lifelong partnership to promote inclusion, opportunity and health globally
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
Mattress Firm: How the e-retailer modernized its digital presence with CMS relaunch
While Mattress Firm’s brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.
5 effective corporate storytelling best practices for improved content creation
Effective brand storytelling is a must to improve your content strategy. Here are five corporate storytelling best practices to help increase engagement.
Sotheby’s: Delivering exceptional digital experiences for one of the world’s biggest auction houses
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
Walmart: Recognizing the importance of brand storytelling
Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot — to not only help better tell their stories, but to show them as well.