Brand storytelling
Connect with audiences worldwide in a more authentic way with content that captures the heart and soul of your company through storytelling.
Learn how Brightspot CMS and the power of brand storytelling enabled Walmart to transform their corporate communications strategy.
Creating a seamless customer journey, making every touchpoint and every user experience flawless, is the key to generating recurring sales. From the website to the brick and mortar store to the mobile app, every channel is an opportunity to create memorable, lasting experiences for consumers. Discover how two leading brands in very different spaces of the e-commerce spectrum tackled the imperative to create superior content experiences in order to drive customer sales.
Content discovery is the key to transforming a brand’s digital presence. Through a strategic approach to content audits, persona development and technology alignment, companies can elevate their storytelling and maximize engagement.
Managing a house of brands? Learn how a multisite CMS ensures seamless content workflows, consistent user experiences and cost savings across all digital touchpoints.
Discover how Brightspot empowers corporate marketing teams at major global brands like FedEx, Walmart and Whole Foods manage content, enhance customer experiences and achieve measurable business results.
By integrating microsites within SpecialOlympics.org, the organization has seen 60%+ traffic growth. Discover here how its digital strategy fuels brand awareness.
Harness the power of voice with audio content management solutions. Easily create, manage and distribute engaging audio content using a user-friendly CMS.
Learn how the Walton Family Foundation created a grant database and streamlined its digital asset management with Brightspot, driving impact and engagement.
RealtyMogul, a peer-to-peer real estate investment platform, partnered with Brightspot to transform its digital platform. By leveraging Brightspot’s out-of-the-box CMS features along with a custom headless solution for its real-estate investment opportunities, the company is today reaping the benefits of an agile, secure and scalable platform.
Following its acquisition by Amazon, Whole Foods delivered on its brand promise with an engaging content-as-commerce approach built on a new API-powered headless CMS platform.
Boston-based Wayfair needed a way to standardize its content output to improve brand consistency and better tell the stories behind the billion-dollar e-commerce business. Brightspot was the solution Wayfair selected to unify global operations on a unified and secure content platform.
In the digital age, brand storytelling is upleveled to digital storytelling. Now, narratives must travel across owned, earned and paid content; translate to every channel, from desktop to mobile; and even be able to go offline to print content or in-store experiences.
NBC Sports Athlete Direct creates opportunities for young student athletes with a publisher-focused approach to its new content hub—launched in just five weeks on Brightspot.
Community-focused content goes beyond marketing — it fosters trust, showcases values,and strengthens customer relationships. Discover how brands like Walmart use localized, inclusive and purpose-driven content to engage audiences and build long-term loyalty.
Special Olympics wanted to improve their website experience, streamline publishing processes and increase fundraising results. Learn how Brightspot helped them achieve all three.
While Mattress Firm’s brick-and-mortar stores are recognizable to many Americans, the company has recognized the importance of bolstering its digital presence, as have many traditional retailers. To enhance its online footprint, Mattress Firm collaborated with Brightspot to revamp both MattressFirm.com and its blog, The Daily Doze.
Effective brand storytelling is a must to improve your content strategy. Here are five corporate storytelling best practices to help increase engagement.
Sotheby’s provides seamless editorial-to-auction integration for more than 600 auctions annually. See how the company’s long-term partnership with Brightspot continues to meet and exceed user expectations, as well as drive digital growth and revenue for the international auction house.
Walmart recognized the nuances of storytelling and the importance of continuously engaging with their customers through messaging and stories with authenticity, freshness and relevancy. That’s why they turned to Brightspot 10 years ago and why they continue to partner with Brightspot today—to not only help better tell their stories but to show them as well.