We gathered a panel of industry experts from across the editorial, digital product and marketing spectrum to discuss how the digital content landscape evolved in 2022 and get their insights into what lies ahead for content publishers in 2023.
As companies of all types and sizes strive to create digital experiences with prospects and customers, the idea of creating a digital experience platform has become increasingly popular. While most organizations can agree on the need to foster positive experiences with customers through a variety of channels, there are a number of different opinions about how to accomplish that. Understanding the components of a digital experience platform and how to create the one that will work best for your organization is the best way to start.
A digital experience platform (DXP) can benefit any brand that engages with customers across multiple digital touchpoints like mobile apps, emails, chatbots, websites and social media. For some industries, however, investing in a DXP may be even more important for long-term success.
Delivering exceptional customer experiences requires some combination of product, people, processes and technology to get right every time. It's no simple task, but these challenges can be overcome by truly understanding your target audience and delivering the content and information they seek based on where they're at in the customer journey.
Learn from a panel of senior reps from Brightspot and technology integrator WayPath about integration challenges digital customers face today and how a composable DXP approach requires the ability to integrate seamlessly across systems and applications.
Digital accessibility standards have existed since the 1990s, yet accessibility remains woefully inadequate.
Businesses everywhere are experiencing a domino effect. The challenges of 2020 swept through 2021, and that impact inevitably will be felt in 2022 and beyond. Here are eight trends driving change, and the ways you can stay ahead.
A composable DXP is a digital experience platform that is assembled from a series of best-of-breed solutions that work together via APIs and leverage microservices architecture. It's not one product, but a system that links products together and organizes assets as editable modules that are easy to find and update. Find out here why composable DXP matters to your business.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges.
What is data science, and how can it improve an organization? More specifically, how can the insights of a data scientist drive results for a business that's publishing hundreds, if not thousands, of pieces of content each year? We take a closer look.
The demand for digital content is only increasing, as is the need for businesses to achieve brand consistency but with digital teams struggling to keep pace with the volume of assets in play. A modern, flexible CMS at the center is the solution to bring order to the chaos.
As the web content management space continues to evolve, the concept of DXP or digital experience platform has emerged as a comprehensive solution that encompasses various tools, channels and services required for delivering an exceptional end-user experience. While a CMS remains a crucial component for driving digital identity and engagement, this article explores the differences between a DXP and CMS and how they contribute to the overall content management DNA of modern digital experience platforms.
