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Digital trends

Explore the fast-paced and ever-changing world of digital transformation, with digital trends informing how we get our news, seek information, make purchases and interact with each other across channels and devices.
We gathered a panel of industry experts from across the editorial, digital product and marketing spectrum to discuss how the digital content landscape evolved in 2022 and get their insights into what lies ahead for content publishers in 2023.
Learn from a panel of senior reps from Brightspot and technology integrator WayPath about integration challenges digital customers face today and how a composable DXP approach requires the ability to integrate seamlessly across systems and applications.
Digital accessibility standards have existed since the 1990s, yet accessibility remains woefully inadequate.
Businesses everywhere are experiencing a domino effect. The challenges of 2020 swept through 2021, and that impact inevitably will be felt in 2022 and beyond. Here are eight trends driving change, and the ways you can stay ahead.
A composable DXP is a digital experience platform that is assembled from a series of best-of-breed solutions that work together via APIs and leverage microservices architecture. It's not one product, but a system that links products together and organizes assets as editable modules that are easy to find and update. Find out here why composable DXP matters to your business.
Today's content management systems provide flexible, scalable, customizable capabilities that extend well beyond simply managing content. Hence the introduction of the term digital experience platform to help classify the evolution of what a modern CMS is capable of supporting.
At Brightspot, we’re talking with customers every day about how to digitally transform their content experiences, and what they need most from their CMS solution. Here's what we're hearing about the most common challenges.
What is data science, and how can it improve an organization? More specifically, how can the insights of a data scientist drive results for a business that's publishing hundreds, if not thousands, of pieces of content each year? We take a closer look.
The demand for digital content is only increasing, as is the need for businesses to achieve brand consistency but with digital teams struggling to keep pace with the volume of assets in play. A modern, flexible CMS at the center is the solution to bring order to the chaos.
We explore the differences between a DXP -- digital experience platform -- and CMS. The idea of DXP has emerged in the web content management space as a way to encapsulate the many tools, channels and services required to deliver the end-user experience, of which your traditional CMS is a core component to drive digital identity and engagement.
Women make up more than half the total workforce, yet only 25% work in the tech industry—this is despite the fact that the growth of STEM jobs has outpaced the growth of overall employment in the United States.
Product managers sit at the heart of every project that a product touches. Their input will help you to get the best out of a product and flex its capabilities to best support your organization and its customers. Find out the formula for product success here.
Find out why analysts say they "see tons of opportunity" and how Brightspot is leveraging AI to help you stay ahead.

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