Overlooked, legacy content can create more business issues than you might think. Find out how to streamline your site with active content management.
Stop playing whack-a-mole with outdated articles and buried content assets that are slowing your organization down. The right content management system can help you prevent—and clean up—content debt.
Content strategies need to adapt to changing market dynamics and evolving customer expectations. Here are five key steps for content marketers to nail their content strategy.
Learn how to streamline your content creation process and keep your marketing and communications teams aligned and informed with these proven tips and strategies for content calendar success.
Content as a service (CaaS) represents one of the new waves of thinking about content management and the content management systems (CMSs) that are used to create and manage this content. It’s the customizable, simplified way of communicating with customers, employees, prospects and others in whatever format or method is appropriate for the audience and the message.
Learn more about some of the most common content roadblocks, why a content creation strategy is crucial and how a CMS can help you achieve your content goals.
We gathered a panel of industry experts from across the editorial, digital product and marketing spectrum to discuss how the digital content landscape evolved in 2022 and get their insights into what lies ahead for content publishers in 2023.
In this webinar, learn more about upcoming content trends and how your organization can rise above these challenges.
Your guide to understanding the philosophy and practicality of content measurement—and how Brightspot can support and enhance your approach.
Community-focused content is an essential aspect of digital communication that businesses need to engage with. To establish transparency and trust, as well as deeper purpose and authenticity, companies must communicate their values, their stance on corporate social responsibility and their contributions to local communities.
Gated content, audience attention spans and digital customer journeys all came under the microscope in our latest webinar, Content Trends in 2022 and Beyond. For all the views on tomorrow’s content trends, watch the webinar today.
Any business using a traditional CMS should at least consider how a headless CMS could simplify and accelerate the way they share consistent content with audiences across multiple platforms.
A recent Gartner study noted that business leaders need to find strategic ways to cut costs while also funding new growth investments to pull ahead in COVID-19 recovery and outpace the competition. In other words, they need to consider how to reallocate resources to drive sustained cost savings and support future growth.
In this hour-long webinar, hosted by CMSWire, join Brightspot's Meredith Rodkey for a detailed look at what modular content is and how it is designed to improve content operations and deliver content personalization at scale.
When an organization takes on a replatforming project or website redesign, one of the first steps in the process is to conduct a content audit. This is a critical step in any project—and one that can uncover hidden gems that teams can use for their benefit both short- and long-term.
To get a deeper understanding of what's possible with the right digital marketing strategy, let's dive into segmentation and how it works with modular content to deliver personalized experiences across channels.
Content governance involves defining specific guidelines, processes, roles, and responsibilities for a company’s entire content operation. Why does it matter? A strong content governance practice opens up an editorial team’s time and brain space to focus on what matters—telling impactful, timely stories that resonate with your audience.
This e-book details what modular content is and how it plays a pivotal role in ensuring a positive experience for your current and future audiences and buyers.
If content is king, then your metadata is the lifeblood that gives it its eminence. Without its metadata, your content would just be invisible.
Newsrooms and media organizations have had to make swift and seismic changes in the last year to cope with remote working, accelerating news cycles and evolving audience needs. In our latest webinar, leading journalists from Univision, the Los Angeles Times and U.S. News & World Report discuss how they adapted in 2020 and how they are continuing to innovate and evolve in 2021.
Modular content is growing in popularity by enabling companies to reuse content in ways that makes sense. But what is modular content, and how does it work? Here's what you need to know.
With distributed teams and remote-work environments increasingly taking hold, flexible and adaptable content development workflows are key to delivering a successful digital content strategy.
Providing content to customers and users that proves not only valuable, but also consistent, with your brand helps to build and maintain brand exposure across important channels and reinforce messaging that boosts engagement. Here are some tips for ways to map content on your website to the customer journey.
Over-the-top (OTT) distribution for your audio and video content is now an integral part of the digital content experience, and publishers need a platform like Brightspot that considers OTT video and audio integration as part of the core publishing system.
Digital content governance is the system or set of guidelines for how content gets created and published. From the chief product officer to the managing editor, digital and editorial leads alike can benefit from strong content governance through a unified content management system (CMS).
Brightspot’s out-of-the-box analytics tools empower editors to effectively gauge engagement to make informed programming decisions.
This Brightspot feature empowers greater control of the editorial process by creating easy-to-follow publishing workflows—without IT. See how it works.
For years now, news media has been evolving and endeavoring to keep up in an increasingly digital world. This evolution has extended far beyond the move from print to digital channels as media companies work to compete with Google and Facebook for web traffic and advertising dollars. Here are eight trends we see continuing as media companies to succeed in a competitive and fast-changing world.
