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How editorial teams can use digital asset management to effectively streamline workflows

How editorial teams can use digital asset management to effectively streamline workflows illustration

Digital asset management (DAM) systems in workflows for editorial teams, where efficiency and creativity are paramount, are more important now than ever before. This guide explores how DAM supports and enhances content creation, the tools within DAM systems for creators and designers and the art of streamlining workflows in content production.

Digital asset management and the content process

How does DAM support and enhance content creation?

Content creation is at the heart of editorial work, and digital asset management (DAM) systems play a crucial role in supporting and enhancing this process. Here's how it contributes to content creation:
  1. Efficient asset storage and retrieval: DAM systems provide a centralized storage system for all digital assets, making it easy for editorial teams to access and reuse images, videos and documents. This reduces the time spent searching for assets, allowing creators to focus on crafting content.
  2. Version control: Maintaining the latest version of assets is vital for content accuracy. DAM systems offer version control features, ensuring that editorial teams always use the most up-to-date materials in their work.
  3. Metadata and tagging: Strong metadata tagging and categorization help editorial teams quickly locate the assets they need. Not only does this enhances productivity, but it also ensures consistent asset usage and attribution.
  4. Collaborative workflows: DAM systems facilitate collaboration among team members, whether they're in the same office or working remotely. Creators can collaborate on assets and content, improving the overall quality of the end product.
  5. Asset recommendations: Some advanced DAM systems incorporate AI-driven features that recommend relevant assets to creators based on their current projects. This streamlines the content creation process by providing quick access to suitable assets.

What are the most important tools within DAM systems for creators and designers?

DAM systems are equipped with a range of tools tailored to the needs of creators and designers. Here are some key features:
  1. Image and video editing: Some DAM systems offer basic image and video editing capabilities, allowing creators to make quick adjustments to assets without the need for external software.
  2. Preview and approval workflows: DAM systems often include features for previewing and approving assets. Editorial teams can collaborate on asset selection and approve content before it goes live.
  3. Creative project management: DAM systems can serve as project management tools, helping creators and designers track the progress of content creation, assign tasks and meet deadlines.
  4. Rights management: Editorial teams can manage digital rights and permissions within DAM systems, ensuring that assets are used in compliance with licensing agreements and copyrights.
  5. Content recommendations: Advanced DAM systems can analyze the content needs of editorial teams and recommend relevant assets from the digital library. This enhances content creation by providing inspiration and readily available resources.

How does a DAM streamlining workflows in content production?

Efficiency is a cornerstone of successful editorial workflows. DAM systems contribute significantly to streamlining these workflows:
  1. Reduced redundancy: Editorial teams can avoid recreating assets by reusing existing content from the DAM system. This not only saves time but also maintains consistency in branding and messaging.
  2. Automated processes: DAM systems often offer automation features, such as batch processing and file conversion. These capabilities minimize manual tasks, speeding up content production.
  3. Cross-channel distribution: DAM systems facilitate the distribution of content to various channels, including websites, social media and print publications. This streamlined distribution process ensures that content reaches its target audience effectively.
  4. Content tracking and analytics: DAM systems provide insights into asset usage and performance. Editorial teams can analyze data to refine their content strategies and make data-driven decisions.
  5. Workflow automation: Some DAM systems offer workflow automation capabilities, allowing editorial teams to define and automate content approval processes. This accelerates content production by eliminating bottlenecks and delays.

How creative teams benefit from DAM

Let's explore a few use cases where editorial teams can harness the power of DAM for real-world outcomes:
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Speeding efficiency for media publishers
A magazine publisher implements a DAM system to centralize its extensive library of high-resolution images and layouts. As a result, they reduce the time spent on asset retrieval by 50% and improved the consistency of their magazine layouts.
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Doing more with less in a fast-paced news environment
A resource-constrained online news publisher turns to a DAM system into their editorial process to manage multimedia content effectively. This allows them to publish breaking news stories with multimedia elements faster, staying ahead of the competition.
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Earning content marketing results and client trust with DAM
A leading global marketing agency utilizes DAM to streamline content collaboration with clients. They reduce the time required for client reviews and approvals, leading to increased client satisfaction and project efficiency.
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Digital-to-print publishing transformation with DAM
A London-based book publisher adopts a DAM system to manage the vast array of digital assets related to book production. This improved the efficiency of manuscript editing, cover design and promotional material creation, resulting in faster book releases and increased sales.

Wrap-up: Boosting creativity and efficiency with DAM

Digital asset management is a transformative tool for editorial teams seeking to streamline their digital workflows. By supporting content creation, providing specialized tools for creators and designers and streamlining workflows, DAM systems empower editorial teams to boost creativity and efficiency.

As you consider integrating DAM into your editorial processes, keep note of the specific needs and goals of your team. The right DAM system can be used as fuel for innovation, enabling your editorial team to produce high-quality content more efficiently than ever before. Embrace the power of DAM and start your journey toward enhanced productivity and creativity.

Alistair Wearmouth
By Alistair Wearmouth
February 08, 2021
Successful content businesses are those that reinforce a strong foundation to their content processes and workflows—and digital asset management is one key part of this.