CMS resources
Digital asset management
Back to Digital asset management

Digital asset management for video content: Managing and monetizing media assets

digital asset management for video content illustration

Video content reigns supreme in the digital age, offering unprecedented opportunities for media companies. However, managing and monetizing video assets can be a complex endeavor. This guide explores the challenges in managing video content, the features of digital asset management (DAM) systems for video management, strategies for monetizing video assets and other helpful real-world insights about leveraging DAM for video content success.

Challenges in managing video content

Video content presents unique challenges in terms of organization, accessibility and security. Some of the key challenges include:

  • Large file sizes: Video files are often significantly larger than other digital assets, making storage and retrieval more cumbersome.
  • Version control: Maintaining the correct versions of video assets is crucial, as outdated or incorrect videos can harm your brand and message.
  • Metadata complexity: Video files require extensive metadata to describe their content accurately, posing challenges in tagging and categorization.
  • Collaboration hurdles: Video production often involves collaboration between various teams and individuals, which can lead to inefficiencies and miscommunication.
  • Rights and permissions: Managing licensing, copyrights and usage rights for video assets can be legally complex and time-consuming.
  • Transcoding and optimization: Ensuring that video content is optimized for various platforms and devices is a constant challenge, requiring technical expertise and resources.
Adobe Experience Manager vs. Brightspot: Brightspot company logo
By Brightspot Staff
July 27, 2018
Brightspot helped National Geographic’s editors and producers organize, present and deliver dynamic multimedia experiences faster and easier than ever before.

Features of DAM systems for video management

Effective video management relies on DAM systems tailored for media companies. These systems offer essential features such as:

  • Advanced video previews: DAM systems provide video previews, allowing users to view content without downloading it fully.
  • Video transcoding: Automated transcoding ensures video assets are available in multiple formats, suitable for various distribution channels.
  • Metadata management: Robust metadata capabilities enable precise tagging, making it easier to search and locate video assets.
  • Access control: DAM systems offer granular access control, safeguarding sensitive video content and compliance with copyright regulations.
  • Video analytics: Track video performance and user engagement with built-in analytics, helping media companies refine content strategies.
  • Workflow automation: Streamline the approval and distribution workflows for video content, reducing production time and improving efficiency.
Alistair Wearmouth
By Alistair Wearmouth
January 13, 2023
The Los Angeles Times modernized systems across its entire editorial newsroom to centrally manage the intake, production and distribution of content—including millions of archival assets—in just 12 months.

Strategies for monetizing video assets

Monetizing video assets is a top priority for media companies. Here are effective strategies to achieve this goal:

  • Subscription models: Offer premium video content through subscription-based services, enticing viewers with exclusive access to a library of engaging videos.
  • Ad-supported content: Incorporate ads into video content, generating revenue through advertising partnerships. Targeted advertising can enhance user experience and increase ad revenue.
  • Pay-per-view or rentals: Charge viewers for accessing specific videos or allow rentals for a limited period, creating a revenue stream for individual video assets.
  • Licensing and syndication: License your video content to other media outlets or platforms for a fee, expanding your reach and revenue streams. Syndication agreements can create a steady income source.
  • Merchandise and merchandise tie-ins: Use video content to promote merchandise or collaborate with brands for promotional tie-ins. This strategy not only generates revenue but also enhances brand visibility.
  • Live streaming and events: Consider hosting live streaming events or webinars, monetizing access to exclusive live content and engaging with a dedicated audience.

Success stories of media companies using DAM

Here are some examples of the ways media companies can use DAMs to foster efficiency and drive success with their high-value video assets.
tablet device icon
Efficiencies and cost savings with better video production workflows
By implementing a DAM system tailored for video content, a leading media-entertainment provider streamlined its video production workflow. This resulted in a 30% reduction in production time and a 20% increase in video views. The company also successfully monetized its video assets through subscription-based models.
Monitor video icon
On-demand and live streaming made better with DAM
To monetize and organize their extensive video library, a major streaming platform utilized a DAM system. With targeted advertising and subscription tiers, they achieved a 50% increase in revenue within a year. Additionally, live streaming events became a profitable revenue stream.
Television icon
Modern DAM for today's news publishers
To help manage their video archives efficiently, an established national news publication adopted a DAM system. This allowed them to quickly retrieve relevant historical footage for breaking news stories, boosting their credibility and viewership. They also capitalized on syndication agreements, generating revenue from licensing their video content to other news outlets.

Conclusion: Leveraging DAM for video content success

The challenges of managing and monetizing video content can be overcome with the right DAM system. DAM provides the tools to efficiently organize, secure and distribute video assets, while also enabling revenue generation through various strategies.

As media companies embrace DAM for video content management, they unlock opportunities for creativity, efficiency and profitability. By addressing the unique challenges of video content, implementing DAM features tailored for media and exploring monetization strategies, media companies can thrive in the ever-evolving digital media landscape.

With DAM as a cornerstone of their video content strategy, media companies are well-positioned to not only manage their assets effectively but also capitalize on the revenue potential of their video content.