It’s time to ditch outdated technology for a solution with options—one that’s integration-ready, accessible and customizable to help your organization shine. The CMS you choose should unlock efficiency, flexibility and scalability, just to name a few of the game-changing attributes of a modern content management system. Learn more about the attributes you should add to your CMS wish list.
Content teams rely on a myriad of tools to support their content creation, distribution and measurement processes. Unfortunately, these tools can quickly stack up without delivering true value if you’re not watching closely.
It’s estimated that content marketing teams use between 8-12 software solutions to run their programs, as different tools are used for SEO and research (i.e., Semrush, Moz), writing and editing (i.e., Grammarly, Google Docs), team and project management (i.e., Asana, Trello) and insights and analytics (i.e., Hubspot, Google Analytics).
At the center of everything, however, is the content management system (CMS). An organization’s CMS is the “conductor” of content programs, allowing the experts to create structured workflows for creating, editing and publishing all content. It’s the tool that delivers digital experiences, impacting how your team operates and how your customers experience your brand.
But in order for your CMS to create smooth, streamlined operations for your content team, it needs to be dynamic, flexible and fast. It has to optimize your ways of working and have the ability to scale as you scale. Does your current CMS do this for you?
Top 3 CMS attributes: What you want from your CMS
Shift from concept to capability: What to look for
Every content expert will tell you they want an efficient, flexible and scalable solution to run their program—but what does that actually look like in practice? What does the infrastructure look like? Is it even attainable?
It sure is.
Top 3 capabilities you need in your content platform
With the right solution, you don’t have to sacrifice speed or quality. You also don’t need to be locked into one set of rules and protocols. A modern solution, backed by a team of developers and digital experts who care about your success, can introduce greater efficiency, flexibility and scalability to support your needs now and in the future.