Euromoney PLC manages one of Europe’s largest networks of B2B media brands. In 2020, Euromoney first partnered with Brightspot to consolidate its various publishing systems into one unified enterprise CMS that would allow for standardization and content sharing across properties.
Euromoney by the numbers
The Euromoney challenge
NextGen is a Euromoney portfolio of B2B market intelligence brands. It operates as a subscription business of 16 brands serving a variety of different industries with targeted editorial content and data. Content is created and delivered by an editorial team of 125 journalists.
We had six different CMS solutions, from WordPress to Sitecore to homegrown CMSs, and each of these were in varying states of maturity. The situation was very similar with paywall, we were using five different ones. So, very high maintenance costs, and a significant burden on operations.
As the manager of one of Europe’s largest network of B2B media brands, NextGen recognized the importance of digital transformation to sharpen its competitive edge and reach the next level of business success.
To achieve its ambitious business and technology goals, and realize cost efficiencies, the company focused on selecting a single publishing system that would enable standardization and content sharing across more than 18 websites and domains.
The Brightspot solution for Euromoney
NextGen chose Brightspot for its speed and enterprise-quality capabilities.
Leveraging the CMS’s powerful out-of-the-box components and B2B functionality gave NextGen the fastest start possible. NextGen relaunched its first two properties—Euromoney.com and Asiamoney.com—on Brightspot in just four months.
To help Euromoney boost engagement and deliver value to its audiences, Brightspot’s solution included key integrations to support newsletters, emails, podcasts, and videos as well as a paywall and Salesforce CRM.
Notably, Brightspot also integrated with Euromoney’s proprietary group database, which allows NextGen to pull metadata from a repository of company, people and deals data into its content.
The outcome for Euromoney
- Consolidating from six to one CMS instance has reduced NextGen’s technology overhead and cost of ownership.
- Productivity improvements through integrations, simplification of workflow processes and publishing efficiencies have allowed NextGen to focus its “efforts on creating the content that is our real value proposition," according to NextGen CTO Eric Johnston.