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Replatforming to drive rapid digital publishing and personalization

With Brightspot, POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.

By the numbers

26M
Average monthly visitors
190,000
Articles migrated
300+
Content publishers
50M
Page views on election night 2016

The POLITICO challenge

With its sights set on global expansion, the team at POLITICO realized it was time to transition from an outdated, homegrown CMS to a modern content management platform. In order to improve editorial efficiency and better execute on its business strategy, POLITICO needed an extensible, multichannel, real-time publishing solution that would provide stakeholders—both journalists and developers alike—with the freedom to operate self-sufficiently.

The Brightspot solution for POLITICO

Brightspot empowered the expansion of POLITICO’s coverage beyond Washington, D.C., to additional states and global markets across three sites: POLITICO, POLITICO PRO, and POLITICO Magazine. All of these enhanced sites are managed within one integrated editorial interface.

POLITICO project highlights include:

  • A centralized content repository that provides enterprise-wide access and encourages the reuse and repurpose of shared content.
  • The ability to launch new page and site experiences quickly and easily without reliance on developers.
  • Subscription, license, and user management across POLITICO.com and POLITICO PRO within the same CMS platform and SSO capabilities for users.
POLITICO is delivering real-time, subscription-based political news on a global scale
Brightspot gives POLITICO the editorial freedom that fuels creativity and the competitive edge that feeds the business side of news media.
Brightspot helps them report news across the globe with personalized, real-time capabilities
POLITICO has achieved its global ambition: deliver customized content, in real time, to every user on any device.

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