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Case Studies

Increasing launch speed for one of the nation’s largest golf course operators

Indigo Sports lede

Indigo Sports by the numbers

CMS platforms migrated onto one

Websites managed within one Brightspot CMS
Users within Brightspot
Pieces of content stored within the CMS

The Indigo Sports challenge

In the midst of significant business growth, Indigo Sports, one of the largest privately owned golf course management companies in the U.S., was struggling to launch and maintain course sites fast enough. The process of designing and launching a new site for each golf course created significant overhead for Indigo, eating into margins associated with course deals and making it more difficult to get clubs on board.

The speed to market and the speed to launch just continues to get better and better with Brightspot, and we in turn, make that a part of our proposition. Where our competition might take months to launch a web presence, our partnership with the Brightspot team and the evolution of the platform allows us bring a new client onboard and launch a new experience in a matter of hours.
Kyle Ragsdale, Chief Marketing Officer, Indigo Sports

The Brightspot solution for Indigo Sports

Implementing the Brightspot CMS allowed Indigo to consolidate systems and manage all web properties from a single authoring point, in turn simplifying user management, improving the editorial experience and streamlining website development.

Indigo Sports project highlights include:

  • The ability to develop and launch beautiful new course sites in a matter of days instead of weeks or months.
  • Website options that allow every managed club to choose from simple website designs to more premium, feature-rich templates.
  • A custom event-management and registration tool that integrates with the platform to support the thousands of events hosted at Indigo golf courses around the world.
Indigo Sports sites are powered by Brightspot
When they moved the sites over to the Brightspot CMS, Indigo Sports was able to leverage its multisite capabilities, allowing them to strengthen brand consistency for more than 150 properties.
Brightspot's multisite capabilities are backed by a powerful content management engine
These two powerful features enabled Indigo Sports to effectively scale its business and maximize value for present and future clients.


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