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Delivering world-class editorial experiences for one of the nation’s largest broadcasters

The Scripps challenge

Having outgrown its proprietary CMS, Scripps needed a solution to modernize its digital newsroom. Scripps first partnered with Brightspot in 2017 to reinvent the editorial experience for its digital content contributors.

Scripps’ local media footprint represents a portfolio of 61 television stations in 41 markets across the U.S.

Reporters in the field needed a fast and reliable way to file breaking news and other local stories, while Scripps’ editors and producers required an accessible and intuitive editorial interface to get the story out.

One of our reporters told me how much he appreciates our CMS. Says it’s the best he’s ever used across multiple stations and station groups.
Scripps station digital director

The Scripps solution

Today, over 50 Scripps sites operate out of a single Brightspot instance. Whether it’s a Vegas correspondent filing her review of the Bellagio’s latest in-residence show or meteorologist providing winter-storm updates for Milwaukee residents, all CMS users have access to the same world-class publishing experience.

In the newsroom, every piece of content can easily be edited, published and shared across the entire Scripps network—including making sure local stories with national interest can be syndicated accordingly.

The Scripps outcome

As a news-media publisher, Scripps has the tools it needs to empower its journalists to report the story from a local to national level.

Publishing efficiencies across the board mean innumerable hours (and dollars) saved.

Additionally, with Brightspot’s foundational flexibility and extensibility, Scripps development teams are able to enhance, customize and extend the CMS entirely to suit the company’s unique business needs.

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