Search engine optimization (SEO)
Search engine optimization, or SEO, is a fundamental piece in ensuring your digital content and pages are positioned to be discovered on the Internet. And while there is no secret behind the fact that quality content wins, there are myriad ways you can optimize this content and your website performance to ensure that search engines rank your pages at the top of the search results for respective queries.
Featured SEO resources
How Brightspot beats the competition in Core Web Vitals performance
Brightspot CMS leads in Core Web Vitals, outperforming WordPress, AEM, and more. Hear from Brightspot SEO expert Miles De Feyter why page performance is a key SEO ranking factor.
SEO, AEO & GEO services
Brightspot’s SEO services can help your business stay ahead of the competition.
Best CMS for LLM SEO: 7 AI-ready platforms for 2026
The rules of search visibility have changed, and your content management system is now one of the most important factors determining whether AI answer engines find and cite your content. This guide evaluates seven leading platforms against the criteria that actually matter for LLM SEO in 2026.
From clicks to citations: How brands should adapt to the new reality of search
Search is no longer just about rankings and clicks. As AI answers reshape how people discover information, brands must shift from optimizing for traffic to earning citations, trust and visibility across the web.
Rethinking content ROI in the age of AI
AI and human-created content can work together. Use AI to enhance workflows, personalize messaging and expand reach while maintaining your brand voice. Get more expert-led insights here.
What to do after your website redesign
Your site is live — now what? Use these expert insights to turn design success into business success with post-launch iteration and planning.
The role of SEO in a website redesign: How to avoid a traffic disaster
SEO needs a seat at the redesign table from day one. Delaying SEO planning can lead to costly traffic drops and search visibility issues.
11 of the best: Essential CMS features for news media publishers
In today’s nonstop news cycle, the right CMS can be a newsroom’s greatest asset. From real-time publishing to AI-driven tools, Brightspot helps media teams deliver faster, smarter and more effectively.
Has Google broken its social contract with creators in the era of zero-click search?
Hear from Brightspot SEO expert Miles De Feyter about whether Google’s early promise to creators contrasts with today’s zero-click search trends, shifting traffic dynamics and SEO tactics.
13 essential tips for data-driven content marketing
Discover 13 essential content marketing tips to create data-driven strategies. Learn how to use AI, target audience insights and effective content hierarchies for success.
6 expert SEO tips to dominate search rankings
Master SEO strategy with expert insights on aligning business goals, using data-driven decisions and optimizing content to secure top search rankings.
10 ways Brightspot CMS will boost your SEO efforts
Learn how to enhance your SEO efforts with Brightspot CMS: Manage metadata, optimize URLs, use canonical URLs, sitemaps, schema markup and more for better rankings.
How image optimization can help your website perform better
Learn how to boost your website’s performance and SEO rankings with effective image optimization techniques that improve page loading speeds and user experience.
SEO checklist for launching a new site
Brightspot provides a number of built-in search engine optimization (SEO) features that you can enable or review with any site launch. Here’s a punch list of things to keep in mind as you make a play to win at SEO.
Enhance SEO with Rich Snippets: Brightspot’s guide to boosting SERP performance
In this article we discuss SERP rich snippets and why these are important to your SEO efforts, plus how Brightspot is configured out-of-the-box to support them through structured data.
5 technical issues that could be compromising your content’s SEO
Looking beyond on-page content and keywords, these five technical issues could be compromising SEO for content on your website.
9 CMS features to supercharge editorial performance and master your team’s KPIs
Find the best CMS for media publishers to reach KPI goals. Optimize SEO, streamline workflows, engage with multimedia assets and track performance. Boost brand reputation and reach through social media integrations. Improve content creation and promotion with the right CMS.