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10 ways Brightspot CMS will boost your SEO efforts

person performing a Google search on a MacBook computer

Brightspot offers several features and tools to support search engine optimization (SEO) efforts. These features are designed to help content creators and website administrators optimize their content for better visibility and ranking in search engine results. Some of the key ways in which Brightspot CMS supports SEO include:

Metadata management

Brightspot allows users to easily manage essential metadata elements, such as meta titles, meta descriptions and meta keywords, for each piece of content. These metadata elements play a crucial role in search engine rankings and can greatly influence how search engines display your content in their results.

Miles De Feyter
By Miles De Feyter
May 18, 2021
If content is king, then your metadata is the lifeblood that gives it its eminence. Without its metadata, your content would just be invisible.

URL structure

The CMS allows for customizable URL structures, enabling users to create clean and search engine-friendly URLs for their content. Brightspot can help by auto generating permalinks based on content's title. This feature helps search engines understand the content's context and relevance.

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Inside Brightspot: How to create permalinks and manage redirects

Canonical URLs

Brightspot supports the implementation of canonical URLs, which help prevent duplicate content issues and consolidate link equity to a preferred version of a page. This can improve the overall SEO health of a website.

XML sitemaps

The CMS can generate XML sitemaps automatically, helping search engines discover and index new content efficiently. Sitemaps provide search engines with a clear structure of a website, improving the crawlability and indexation of content.

Explore our sitemap resources in the Brightspot documentation library to learn more about how they work and why they matter for SEO.

Schema markup

Brightspot CMS allows users to add schema markup to their content easily. Schema markup helps search engines understand the meaning and context of the content, leading to enhanced rich snippets in search results and potential visibility improvements.

Miles De Feyter
By Miles De Feyter
April 21, 2021
In this article we discuss SERP rich snippets and why these are important to your SEO efforts, plus how Brightspot is configured out-of-the-box to support them through structured data.

Page load speed

Brightspot emphasizes performance optimization, ensuring that websites built on the CMS load quickly. Natively supporting dynamic image re-sizing, cropping and optimization with next generation image formats such as WebP are some of the ways Brightspot CMS helps reduce web page size and load times. Page load speed is a critical SEO factor, as search engines prioritize user experience and prefer fast-loading websites.

Miles De Feyter
By Miles De Feyter
June 27, 2023
Learn how to boost your website's performance and SEO rankings with effective image optimization techniques that improve page loading speeds and user experience.

Content quality and structure

Brightspot CMS provides a user-friendly interface that encourages the creation of high-quality, structured content. Well-organized and informative content is favored by search engines and can lead to improved rankings.

CMS tips for Rich-Text Editor (RTE)
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Inside Brightspot: Rich-text editor

Mobile responsiveness

Brightspot CMS supports mobile-responsive design, which is essential for SEO since search engines prioritize mobile-friendly websites in their rankings.

SEO integrations

The CMS offers integrations with popular SEO tools such as Semrush, making it easier for users to analyze and track their website's performance, monitor keyword rankings and identify areas for improvement.

Integrated editorial SEO guides

Helpful CMS tooltips will let editors will know if their headline is to long, if their keyword is missing from the title or isn't within the body enough times to be relevant. With these guides, CMS admins can configure SEO-specific advice within the CMS to ensure the editorial process stays aligned with SEO goals.

By incorporating these SEO-friendly features and practices, Brightspot CMS empowers content creators and website administrators to optimize their content effectively, improve search engine visibility, and attract a larger organic audience to their websites.

Miles De Feyter
By Miles De Feyter
February 23, 2023
Brightspot provides a number of built-in search engine optimization (SEO) features that you can enable or review with any site launch. Here's a punch list of things to keep in mind as you make a play to win at SEO.

Miles De Feyter
About the Author
Miles brings expert front end development and management expertise gained from his 20+ years of leading web dev teams, including design and development, monetization, and tactical operations. Prior to Brightspot, Miles was a development lead at AOL, a contributing member of the W3C who helped the HTML Working Group define what would become the HTML5 recommendations, and led AOL News' effort to implement and help define the rNews microformat which would later become today's standard for NewsArticle schema.

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